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Search Results for '
brand loyalty
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The Impact of COVID-19 on the Beauty Industry’s 2020 Retail Year
The full implications of the coronavirus on retail, fashion and the beauty industries have yet to be felt, but its disruption is evident.
Melissa Gonzalez , founder, The Lionesque Group and Principal/Shareholder MG2
03.23.20
Sustainable Pkg/Practices
What Gen Z and Millennial Women Look for in Beauty
It’s not just shelf-appeal
Jason Parkin
12.05.19
Cosmetics
Generation Next
Who should beauty marketers set their sights on? How young is too young to cultivate brand loyalty?
Elle Morris, CEO, Snapdragon
11.21.19
How the Buying Habits of American Beauty Consumers Differ
What do Caucasian, Latina & African American women - and men of all ethnicities - expect from beauty brands?
Elle Morris, President & CEO, SnapDragon
09.19.19
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Turnkey
The Trend Toward Consumer-Paid Sampling
Suppliers offer new sampling solutions that deliver an elevated user experience and brand recognition -- and consumers are willing to pay for them.
Marie Redding, Senior Editor
08.30.19
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Cartons That Build Brand Loyalty
Packaging suppliers are offering more options for folding cartons, while fulfilling requests for materials that are both luxe and ‘green.’
Marie Redding, Senior Editor
07.26.19
Packaging Strategies Help Beauty Brands Target Customers
Not wanting to make the choice between creating a “green” or luxe package, Farmacy uses Neenah ENVIRONMENT® Papers to package it’s farm-to-face skincare line.
Nu Skin To Feature Beauty Devices & More at CES Asia
The event takes place in Shanghai June 11th to 13th, 2019.
06.03.19
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A Look at Loop’s First Partner Brands — in Beautiful, Refillable Packaging
Sustainable packaging is about to get more luxurious than ever, as brands offer refillable shampoo, mouthwash, skincare and more.
Slideshows
Marie Redding, Senior Editor
01.31.19
Cosmetics
It’s My Face and I’ll Do What I Want with It
The days of a single ‘classic’ look – the one-size-fits-all approach to beauty – are diminishing.
Lisa Desforges, Strategy Director, B&B studio
12.13.18
Secondary Packaging That Strikes a Balance
Beauty, personal care and fragrance cartons are harmonizing eco-friendliness with fashion-forward decoration techniques.
Videos
How to Create Deeper Connections by Going ‘Direct to User’
Nine opportunity areas to consider
Online Exclusives
Kirsty Cole, Head of Growth, Anthem Benelux
09.25.18
Using Euromonitor’s Consumer Types to Understand the Path to Purchase
These core tips can help brands better target their core customers.
Online Exclusives
Amrutha Shridhar, Senior Survey Analyst, Euromonitor International
08.16.18
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Secondary Packaging That Strikes a Balance
Beauty, personal care and fragrance cartons are harmonizing eco-friendliness with fashion-forward decoration techniques.
Joanna Cosgrove, Contributing Editor
07.26.18
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Cosmetics
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Turnkey
Color Cosmetics: Packaging Self-Expression
Personalization, palettes, refillable--and pizzazz--top the list in cosmetic packaging.
Jamie Matusow, Editor-in-Chief
03.07.18
Top 10 Beauty Industry News Stories of 2017
The year in review through leading headliner stories.
01.03.18
Omni-channel Is Disrupting the Beauty Purchase Journey
Five tips for gaining a competitive edge
Alex Xiaoguang Zhu and Julia Lang
11.30.17
Contract Services
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Cosmetics
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Turnkey
Supporting Indie Brands
Packaging suppliers are partnering with an influx of passionate independent brand entrepreneurs.
Joanna Cosgrove, Contributing Editor
11.01.17
Cosmetics
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Plastics
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Sample Sizes
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Skin Care/Sun Care
Sophisticated Samples Turn Trials into Sales
There are plenty of practical reasons why beauty brands invest in product sampling initiatives.
Joanna Cosgrove, Contributing Editor
09.01.17
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Hair Care Packaging Design
From custom-designs to stock options, hair care brands are using packaging to their advantage, both in the salon and beyond.
Joanna Cosgrove, Contributing Editor
05.01.17
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Packaging Botanical Beauty With Ayurvedic Inspiration
Aveda’s beautiful TulasAra™ skin care line features artful design and ‘planet-respecting packaging.’
Jamie Matusow, Editor-in-Chief
05.01.17
Airless
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Turnkey
Two Paths to Cosmetic Packaging Innovation
Differentiation is key to beauty sales, and suppliers continue to find the white spaces that will attract consumers.
Jamie Matusow, Editor-in-Chief
12.05.16
Beauty Buyers: Be Aware
...
Jamie Matusow, Editor-in-Chief
07.26.16
Custom Designs Prevail at Luxe Pack New York
Many suppliers at this year’s premier packaging show emphasized ustomization and personalization.
Jamie Matusow and Marie Redding, Editor-in-Chief and Associate Editor
07.25.16
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Slideshow: Men’s Hair Care Packaging
The men’s hair care category is one of Google’s “3 trends shaping beauty.”
Slideshows
Marie Redding, Associate Editor
07.21.16
Cosmetics
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Using Technology to Engage Millennials
How to make packaging an encompassing experience
Online Exclusives
Chris Rockwell, founder of Lextant
06.13.16
Cosmetics
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Personal Care
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Skin Care/Sun Care
Double Duty Products on Everyone’s Lips
Demand for Lip Care with SPF will drive billions in sales by 2020.
05.19.16
Airless
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Turnkey
Korean Cosmetics: Setting the Pace for Global Beauty
South Korea continues to spark new beauty trends that global cosmetics mavens can’t seem to get enough of.
Joanna Cosgrove, Contributing Editor
03.16.16
Fragrances
And the Top 5 Fragrance Brands Are…
Technavio announces market leaders for 2015 to 2019.
02.09.16
Top 20 News Stories of 2015
As we jumpstart 2016, here’s a quick glance back at some of the news-making beauty stories of the past year:
Online Exclusives
Jamie Matusow, Editor-in-Chief
01.06.16
Decorative Effects
|
Design Capabilities
What Makes for a Breakthrough Beauty Package Design?
Elmwood's Samantha Barbagiovanni and designer Ning Juang share a few tips.
Online Exclusives
Samantha Barbagiovanni and Ning Juang
12.17.15
Accessories
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Airless
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Applicators
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Bottles/Jars
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Brushes
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Caps/Closures
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Cartons/Boxes
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Droppers
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Eco-friendly
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Eco-friendly
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Ethnic
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Flexibles
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Glass
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Men
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PET
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Wood
Luxe Pack Monaco: A Magnetic Attraction
When it comes to prestige packaging in the beauty world, details make the difference.
Jamie Matusow, Editor-in-Chief
12.07.15
Decorative Effects
Shifting the Beauty Landscape, Virtually
Virtual reality apps use technology to engage consumers ‘where they’re at’
Online Exclusives
Jeremy Kerstetter, Contributing Writer
11.09.15
Cosmetics
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Fragrances
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Personal Care
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Skin Care/Sun Care
Cosmopack New York: ‘More Like a Community’
Focus was on B2B networking and the Italian cosmetics industry supply chain.
Jamie Matusow, Editor-in-Chief
11.02.15
Cosmetics
|
Fragrances
Lancome Announces Partner Brands for its Luxury Brand Loyalty Program
Lancome Elite Rewards is the first-ever luxury brand loyalty program.
09.03.15
No Brand Loyalty Among Millennials, Cosmetics Consumer Study Says
TABS Group has released the results of its 2014 Beauty Consumer Insights Study.
12.24.14
No Brand Loyalty For Body Care Products
In the saturated market, price and packaging can make the difference.
08.24.12
2011 Cosmetic Brand Loyalty Rankings Released
Leading brands include Lancome, Mary Kay, Elizabeth Arden, Clairol, L'Oreal, Aveda, and Suave.
02.15.11
Creating Brand Loyalty
Brands can maintain market share and consumer loyalty by offering a variety of price points as well as through packaging and iconic displays.
06.11.09
Industry Leaders Discuss Brand Loyalty
On Thursday, May 21, Beauty Packaging magazine’s Board of Advisors
05.26.09
Industry Leaders Discuss Brand Loyalty
Join us at 11am on May 21 at Luxe Pack New York
05.20.09
Brand Loyalty Remains Low For Most Cosmetic Brands
...
09.14.07
Breaking News
AFSA Launches Safe Chemical Testing Master Class
Unilever Invests in New In-House Fragrance Venture
Aroma360 Partners with (RED) for a new Collection
Sydney Sweeney Sets ‘Dark Suede Blonde’ as the Latest Winter Trend
New AI-Powered Scent Sensors from Osmo Identify Counterfeits
View Breaking News >
CURRENT ISSUE
October/November 2024
Why Mono-Material Packaging Is a Win-Win for Beauty Brands
Skincare Packaging Trends for a Competitive Edge
Cosmoprof NA Show Review: A Focus on Eco-Friendly Packaging
Our Top 20 Global Beauty Companies of 2024 Report
Kenvue’s Multi-Pronged Approach to Designing for a Circular Econo
View More >