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The Trend Toward Consumer-Paid Sampling
Suppliers offer new sampling solutions that deliver an elevated user experience and brand recognition -- and consumers are willing to pay for them.
Marie Redding, Senior Editor
08.30.19
Take a Look at the First-Ever Beauty Fridge
FaceTory has launched a pink mini-fridge to store skincare products.
07.23.19
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Sephora’s PLAY! Smarts Boxes Teach Beauty Skills
The single-purchase boxes are all based on a different beauty ‘theme.’
09.12.18
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What’s Trending in Sampling?
A round-up of some of the latest options for sampling all types of beauty products.
Marie Redding, Associate Editor
09.01.18
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Luxe Pack Los Angeles Celebrates a Successful First Year
The show’s West Coast debut drew crowds.
Marie Redding, Associate Editor
04.30.18
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Amazon Offers A Slew of Minis — Plus Beauty Sample Boxes
The new beauty subscription boxes are only available to Amazon Prime members.
03.16.18
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What Can Big Beauty Learn from Indie Beauty?
Lessons revolve around telling your brand’s distinctive story—through memorable packaging.
Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency
12.04.17
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New Perspectives on Cosmetics Packaging at Cosmoprof NA
This year’s B2B beauty show placed an increased emphasis on packaging.
Jamie Matusow, Editor-in-Chief
09.01.17
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Sophisticated Samples Turn Trials into Sales
There are plenty of practical reasons why beauty brands invest in product sampling initiatives.
Joanna Cosgrove, Contributing Editor
09.01.17
ADF&PCD Unveils PCD Sessions and Speakers
Conference program to feature leaders at Birchbox, Colgate-Palmolive, FIT, Glossybox, J&J, Pratt and LinkedIn
08.21.17
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ADF&PCD New York Sessions Highlight Sampling Strategies
Speakers from Glossybox and Birchbox discuss how brands use these programs to their advantage.
08.17.17
JP Sampling Shows New Solution
Ten-count multidose wipes come in a resealable foil pouch.
07.19.17
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Consumers Can’t Get Enough of Subscription Boxes
The Benchmarking Company surveyed more than 6,400 beauty box subscribers.
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Beauty Packaging Staff
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Birchbox Partners with Reese Witherspoon for Women's History Month
The March Birchbox features Draper James, Reese Witherspoon's Southern-inspired lifestyle brand.
02.27.17
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VIDEO: How Birchbox Bucks Imitators
Katia Beauchamp talks about secrets of success.
11.16.15
Breaking News
Hydrinity Accelerated Skin Science Launches in India
The Rolling Stones Launch First-Ever Fine Fragrance
Clare’s New Beauty Line ‘C’ Attracts Gen Zalpha
E.l.f. Beauty’s New Show Your(s)e.l.f Episode Features Viktoria Modesta
Thrive Causemetics Supports Unhoused Communities in LA for Giving Tuesday
View Breaking News >
CURRENT ISSUE
December 2024
Solids in Tottles & Tote-Along Packs Draw New Interest at MUNY
‘Unique Consumer Experiences’ and More at Luxe Pack Monaco
Innovative Packaging That Meets Consumer Demands
Cosmoprof NA Miami’s Second Edition Opens on January 21
Cutting Through Hurdles with Turnkey Packaging
How to Decorate Packaging for a Premium Look
View More >