Jafra Joins the Fight Against Heart Disease

Jafra Cosmetics International announced its official support of Go Red For Women, the American Heart Association's (AHA), call to increase awareness of heart disease and to inspire women to take charge of their heart health. "Jafra has an extraordinary opportunity to demonstrate its commitment to the issue of women and heart disease along the side of the American Heart Association," said Dyan Lucero, president, Jafra Cosmetics International, U.S.A. "We want our consultants to become aware of heart disease and take the necessary steps to reduce their risk and teach their friends, family members and clients the lessons of the heart." Jafra will create heart health awareness with women one-on-one at ultimate spa experience pamper parties across the nation. As the centerpiece of Jafra's support of Go Red For Women, dedicated pamper parties will encourage Jafra independent beauty consultants to talk to their clients about the disease and steps they can take to improve their heart health. In addition, from March 1, 2007 through April 30, 2007 Jafra will donate a portion of the proceeds from sales of the at-home Art of Balance spa line to AHA for a total of $25,000 in support of Go Red For Women. The Art of Balance is a complete new line of home aromatherapy products exclusively designed to provide an indulging way to refresh the body, invigorate the senses, and relax the mind. Jafra's involvement in the Go Red For Women movement also includes: * A link from both Jafra's Internet site www.jafra.com and Intranet site www.jafrabiz.com to the Go Red For Women movement Web site * Featured heart health information on collateral materials that reach hundreds of thousands of independent consultants and their clients * The creation of a training DVD that will instruct consultants and their clients on how to adopt wellness practices for a healthier lifestyle and the new Art of Balance at-home aromatherapy spa products * Consultants will learn more about heart health through the AHA's presence at Jafra national events throughout the year: National Leadership Academy, Jafra University, pamper parties and Jafra's annual recognition summer trip in Nashville Tennessee, at the regal Gaylord Opryland Resort