04.24.07
Revlon announced that one of Hollywood's hottest stars, Jessica Alba has been signed on to represent the brand. Jessica will join the elite group of glamorous, sexy and talented women who represent the brand which includes Academy Award Winning actress Halle Berry, model and actress Eva Mendes and Sheryl Crow.
As her first endorsement for Revlon, Alba will be featured in a global advertising campaign for the new Revlon 3D Extreme mascara that will include television, print, in-store and internet placements. Directed by Ellen Von Unworth, the campaign's first television commercial for 3D Extreme mascara will launch in the US market July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.
"We are thrilled to have Jessica as part of the Revlon family," says Elizabeth Crystal, Senior Vice President of Color Cosmetics. "She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand."
Jessica will also participate in the annual Revlon Run/Walk in May and will be involved with various company sponsored breast cancer initiatives.
"I'm honored to be joining the Revlon family," says Jessica Alba. "Revlon celebrates diverse, dynamic women of every walk of life and I'm proud to be associated with a company that is so involved with women's causes and issues."
