02.03.09
ICMAD-winning, eye-enhancing product NovaLash is now available at seven key salons at Ulta locations in Florida and Illinois, including Miami Beach, Pembroke Pines, Chicago (at North/Sheffield location), Geneva, Norridge and Clybourn. For a limited time, Ulta is offering an introductory price of $250, regularly priced at $300, for the NovaLash service with expert application.
The long-lasting, pharmaceutical grade adhesives have earned NovaLash its reputation as "the healthiest” professional lash extension system. Comprised of a wide-ranging palette of colors and textures that can be combined for looks that range from subtle and natural to trendy and glamorous, each application is a work of art with an intricate finish.
According to the company NovaLash Eyelash Extensions can last up to a month before requiring minimal refill services. These singular, semi-permanent lashes correlate to the natural lash lifecycle, so touch up is needed only as the natural lash “cycles out.” The medically-safe, formaldehyde-free NovaLash Platinum Bond Adhesive is the key to lash longevity. Especially designed to be the industry's safest, the adhesive forms a long-lasting bond that holds the extensions securely to the natural lashes. It's the number-one lash adhesive in the world and was recognized as ICMAD's “Cosmetic Innovation of the Year” in 2007.
“As the ultimate beauty destination that provides one-stop shopping for prestige, mass and salon products and services, eyelash extensions were a natural progression for Ulta Salon,” said Allyson King, vice president of Salon Services, Salon at Ulta. “We chose to offer NovaLash because of the quality, longevity and safety.”
NovaLash CEO and Founder, Sophy Merszei is equally delighted. “We are thrilled to be partnering with the Salon at Ulta,” she says. “They are the perfect environment for NovaLash as we each share the same commitment to offering the ultimate beauty experience.”
The long-lasting, pharmaceutical grade adhesives have earned NovaLash its reputation as "the healthiest” professional lash extension system. Comprised of a wide-ranging palette of colors and textures that can be combined for looks that range from subtle and natural to trendy and glamorous, each application is a work of art with an intricate finish.
According to the company NovaLash Eyelash Extensions can last up to a month before requiring minimal refill services. These singular, semi-permanent lashes correlate to the natural lash lifecycle, so touch up is needed only as the natural lash “cycles out.” The medically-safe, formaldehyde-free NovaLash Platinum Bond Adhesive is the key to lash longevity. Especially designed to be the industry's safest, the adhesive forms a long-lasting bond that holds the extensions securely to the natural lashes. It's the number-one lash adhesive in the world and was recognized as ICMAD's “Cosmetic Innovation of the Year” in 2007.
“As the ultimate beauty destination that provides one-stop shopping for prestige, mass and salon products and services, eyelash extensions were a natural progression for Ulta Salon,” said Allyson King, vice president of Salon Services, Salon at Ulta. “We chose to offer NovaLash because of the quality, longevity and safety.”
NovaLash CEO and Founder, Sophy Merszei is equally delighted. “We are thrilled to be partnering with the Salon at Ulta,” she says. “They are the perfect environment for NovaLash as we each share the same commitment to offering the ultimate beauty experience.”
