12.05.11
Last week Coty Inc. named Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for its corporate communications business. The New York City–based agency assignment focuses on strategic messaging for Coty, specifically media outreach and global message development. Karina Meckel, the firm’s lead strategist, will serve as global account director for Coty. The selection of @erwwpr for Coty's corporate communications business will not affect Coty's existing relationships with other agencies working on brand-specific PR and marketing projects.
"Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition," said Bernd Beetz, CEO, Coty Inc.
"Coty is one of the world's most respected beauty and fragrance companies. We are honored to have been chosen as their global communications partner," said Marian Salzman, CEO of @erwwpr. "We will leverage our global network and media connections, creativity and strategic thinking to develop smart messaging and broader awareness for Coty. We are especially excited that the assignment includes the integration of the company's charitable platform, DKMS, because we believe Coty's good works and innovations are symbiotic."
"Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition," said Bernd Beetz, CEO, Coty Inc.
"Coty is one of the world's most respected beauty and fragrance companies. We are honored to have been chosen as their global communications partner," said Marian Salzman, CEO of @erwwpr. "We will leverage our global network and media connections, creativity and strategic thinking to develop smart messaging and broader awareness for Coty. We are especially excited that the assignment includes the integration of the company's charitable platform, DKMS, because we believe Coty's good works and innovations are symbiotic."
