01.12.12
Polish and Co. launches its first nail polish line “Hue Loves Me… Hue Loves Me Not” featuring 17 vibrant hues designed to complement a wide variety of skin tones for both women and men. The debut collection of toxin-free polish colors is geared toward the younger generation of consumers including the newly emerging market of male polish users.
“In today’s society, people are a lot more comfortable with expressing their individuality. I have plenty of male clients who are now wearing colored nail polish. Initially they seemed to want color only on their toes but there is definitely a growing trend to add color to their fingernails as well,” said Theresa Williamson, founder of Polish and Co. As a nail industry veteran with over 22 years of experience she says she believes that males wearing nail polish is becoming less taboo, especially among the younger generation.
Polish and Co. launched in 2011 and plans to release a new collection of innovative colors every season that are geared to consumers of all ages and genders. The collection of colors is available at specialty beauty retailers and salons.
“In today’s society, people are a lot more comfortable with expressing their individuality. I have plenty of male clients who are now wearing colored nail polish. Initially they seemed to want color only on their toes but there is definitely a growing trend to add color to their fingernails as well,” said Theresa Williamson, founder of Polish and Co. As a nail industry veteran with over 22 years of experience she says she believes that males wearing nail polish is becoming less taboo, especially among the younger generation.
Polish and Co. launched in 2011 and plans to release a new collection of innovative colors every season that are geared to consumers of all ages and genders. The collection of colors is available at specialty beauty retailers and salons.
