Nail Art by Sally Hansen on Facebook

Sally Hansen's new 5-month campaign is called 'I Heart Nail Art.' The brand is asking consumers to show off their artistic skills by creating nail art based on a monthly theme.

The brand will post a new nail art challenge on Facebook and encourage fans to post photos of their inspiring, intricate and ingenious nail art looks for a chance to win.

Monthly winners will receive $500 dollars and a trip to New York City to participate in the I Heart Nail Art Grand Finale, where competitors will be asked to create nail art looks on the spot. The grand prize winner, who will earn the title of Sally Hansen Nail Art Sweetheart, will $2000. The grand prize winner will also be featured on Sally Hansen promotional materials, showcasing her nail art. Participants will be judged by a panel of fashion and beauty experts.

Sally Hansen's own nail ambassador celebrity manicurist, Tracylee, will also serve on the panel of judges. "I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art," reveals Tracylee. "I'm so excited to see the kind of creative submissions we get and find new inspiration in my own work."