06.13.13
Birchbox has created themed Birchboxes for men, to promote USA Network’s drama series, Suits, during the month of July. Product picks based on how to recreate each characters' look will also be included in both men's and women's Birchboxes mailed during the month.
“When it comes to the world of style on TV, the men and women of Suits are among the most fashionable,” said Katia Beauchamp, Birchbox, co-founder and co-CEO.
“We’re thrilled to be working with Suits, creating brand integration where we connect our two highly--‐engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board.”
Alexandra Shapiro, USA’s executive vice president, marketing and digital, commented:
“Everything about Suits, from its dialogue to its sets to its weekly fashions is distinct, is highly stylized. “We welcome partners like Birchbox, who have a shared appreciation for style and beauty, and with whom we can create meaningful, real--‐world fan connections beyond the weekly telecast.”
Timed along with the show's season premier on July 16th, Birchbox will be incorporating a series of exclusive, behind-the-scenes video interviews from the Suits cast, live-tweeting events, contests, and much more to engage fans on its website throughout season three of the show.
USA Network will also promote a Birchbox Man sweepstakes on--‐air and via social channels during Suits episodes, where fans can enter for a chance to win a year’s worth of Birchbox grooming, beauty products and lifestyle essentials inspired by the show.
Birchbox Man subscribers that sign up on the Suits landing page before July 20th will receive the SUITS box as their first monthly box in July. All SUITS product picks will be available in a dedicated ecommerce shop on Birchbox.com.
“When it comes to the world of style on TV, the men and women of Suits are among the most fashionable,” said Katia Beauchamp, Birchbox, co-founder and co-CEO.
“We’re thrilled to be working with Suits, creating brand integration where we connect our two highly--‐engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board.”
Alexandra Shapiro, USA’s executive vice president, marketing and digital, commented:
“Everything about Suits, from its dialogue to its sets to its weekly fashions is distinct, is highly stylized. “We welcome partners like Birchbox, who have a shared appreciation for style and beauty, and with whom we can create meaningful, real--‐world fan connections beyond the weekly telecast.”
Timed along with the show's season premier on July 16th, Birchbox will be incorporating a series of exclusive, behind-the-scenes video interviews from the Suits cast, live-tweeting events, contests, and much more to engage fans on its website throughout season three of the show.
USA Network will also promote a Birchbox Man sweepstakes on--‐air and via social channels during Suits episodes, where fans can enter for a chance to win a year’s worth of Birchbox grooming, beauty products and lifestyle essentials inspired by the show.
Birchbox Man subscribers that sign up on the Suits landing page before July 20th will receive the SUITS box as their first monthly box in July. All SUITS product picks will be available in a dedicated ecommerce shop on Birchbox.com.
