02.28.14
Murad Inc. is expanding its acne product line with two new treatment products - Acne Spot Fast Fix and Acne Clearing Solution. Both products are in squeeze tubes, with Murad's signature blue-and-white branding.
In clinical studies, 96% of users of Acne Clearing Solution saw clearer skin in 72 hours; and Acne Spot Fast Fix helped reduce pimple severity in as little as 1 day.
The launch of Acne Spot Fast Fix also marks the introduction of the first-ever Murad product to contain Benzoyl Peroxide (BPO).
Prior to this launch, Murad’s Acne formulas have been based only on Salicylic Acid and Sulfur because, until recently, the only form of BPO commonly available was highly likely to cause redness, dryness, extreme irritation and even a burning sensation for some users.
Recent advances in technology have allowed Murad to create Acne Spot Fast Fix, which utilizes Micronized Benzoyl Peroxide delivered in a unique new system called hydrophase. Hydrophase enables the formula to better penetrate into pores rather than sit on the skin’s surface, thereby delivering the acne-fighting power of Benzoyl Peroxide without causing irritation.
Jeff Murad, Vice President of New Product Development at Murad, said:
“After intensive research and development, we are proud to be able to introduce two new products that will significantly enhance the effectiveness of an already powerful line. We are also excited to offer an effective, non-irritating, formula featuring BPO as a micro-targeted treatment to complement the line’s full range of Salicylic Acid based acne cleansers and treatments for the entire face.”
Photo: Murad's Acne Spot Fast Fix
In clinical studies, 96% of users of Acne Clearing Solution saw clearer skin in 72 hours; and Acne Spot Fast Fix helped reduce pimple severity in as little as 1 day.
The launch of Acne Spot Fast Fix also marks the introduction of the first-ever Murad product to contain Benzoyl Peroxide (BPO).
Prior to this launch, Murad’s Acne formulas have been based only on Salicylic Acid and Sulfur because, until recently, the only form of BPO commonly available was highly likely to cause redness, dryness, extreme irritation and even a burning sensation for some users.
Recent advances in technology have allowed Murad to create Acne Spot Fast Fix, which utilizes Micronized Benzoyl Peroxide delivered in a unique new system called hydrophase. Hydrophase enables the formula to better penetrate into pores rather than sit on the skin’s surface, thereby delivering the acne-fighting power of Benzoyl Peroxide without causing irritation.
Jeff Murad, Vice President of New Product Development at Murad, said:
“After intensive research and development, we are proud to be able to introduce two new products that will significantly enhance the effectiveness of an already powerful line. We are also excited to offer an effective, non-irritating, formula featuring BPO as a micro-targeted treatment to complement the line’s full range of Salicylic Acid based acne cleansers and treatments for the entire face.”
Photo: Murad's Acne Spot Fast Fix
