06.05.14
Listerine has launched a new campaign - its largest on social media, and it’s running in conjunction with the FIFA World Cup.
From the pre-tournament build up, through the final whistle, the brand will recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth.
Two news rooms with sport experts and illustrators will be set up in NYC and London to deliver the real-time content in English and Spanish on Twitter @listerineglobal and Arabic, Portuguese and Italian as well for Facebook.
Mike Marquis, global vice president, Listerine, commented:
"We know the mouth goes through a lot every day. There is no better way for us to express all those nail biting and exciting moments a fan experiences than through this campaign."
Listerine will also be optimizing digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.
Gail Horwood, vice president, Worldwide Digital Strategy for Johnson & Johnson Consumer Companies, Inc., added:
"This campaign represents the first time one of our consumer brands has leveraged real-time social marketing on a global scale. We are harnessing the power of a major global event to connect with football fans by helping them fuel conversations about matches in a highly relevant way."
From the pre-tournament build up, through the final whistle, the brand will recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth.
Two news rooms with sport experts and illustrators will be set up in NYC and London to deliver the real-time content in English and Spanish on Twitter @listerineglobal and Arabic, Portuguese and Italian as well for Facebook.
Mike Marquis, global vice president, Listerine, commented:
"We know the mouth goes through a lot every day. There is no better way for us to express all those nail biting and exciting moments a fan experiences than through this campaign."
Listerine will also be optimizing digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.
Gail Horwood, vice president, Worldwide Digital Strategy for Johnson & Johnson Consumer Companies, Inc., added:
"This campaign represents the first time one of our consumer brands has leveraged real-time social marketing on a global scale. We are harnessing the power of a major global event to connect with football fans by helping them fuel conversations about matches in a highly relevant way."
