11.24.14
John Frieda discontinued its Beach Blonde collection nearly ten years ago, but now it’s back. Consumers have been petitioning the brand to sell the products again - especially its Beach Waves sea salt spray, and the company listened.
In addition to the Sea Waves Sea Salt Spray, the collection also includes a shampoo, detangling conditioner, and Sun Streaks Lightening Spray.
Karen Frank, Vice President of Marketing for John Frieda Hair Care explains, “When we first introduced the Beach Blonde Sea Spray in the early 2000’s, we started the laid-back beach waves trend that has since become a coveted style mainstay. After launching the beach-chic look so many years ago, it’s only fitting that now we’re bringing this beloved product lineup back to give our loyal consumers the formulas they love that perfectly meet their styling needs.”
The collection will officially re-launch January 2015, but are available for pre-sale now on Target’s website.
In addition to the Sea Waves Sea Salt Spray, the collection also includes a shampoo, detangling conditioner, and Sun Streaks Lightening Spray.
Karen Frank, Vice President of Marketing for John Frieda Hair Care explains, “When we first introduced the Beach Blonde Sea Spray in the early 2000’s, we started the laid-back beach waves trend that has since become a coveted style mainstay. After launching the beach-chic look so many years ago, it’s only fitting that now we’re bringing this beloved product lineup back to give our loyal consumers the formulas they love that perfectly meet their styling needs.”
The collection will officially re-launch January 2015, but are available for pre-sale now on Target’s website.
