02.25.15
Cosmoprof North America (CPNA), in partnership with The Professional Beauty Association (PBA) has announced that famed businessman, TV personality, and Dallas Mavericks owner Mark Cuban will return to the show for a second consecutive year during PBA Beauty Week hosted by CPNA.
CPNA and PBA have not yet announced the exact role Cuban will play in his 2015 return, but “promise that attendees can expect an experience no other trade show has yet to offer,” says Daniela Ciocan, marketing director, CPNA. This, she says, is in keeping with CPNA being named the “Most Innovative Trade Show” Award in 2013.
“Mark is a passionate businessman with a massive amount of success, yet he remains an approachable and genuine advocate for all entrepreneurs,” says Scott Buchanan, chairman of PBA. “We’re pleased to present business owners with a glimpse into the mind of a leading entrepreneur and know that the takeaway for all attendees will serve as an invaluable tool as they continue to write their brand stories.”
Mark Cuban first participated at Cosmoprof during the organization’s 2014 event, in which he served as a keynote speaker for the PBA Business Forum, where he challenged brand owners to make big efforts toward success and remarked: “You have to know your competition, be prepared, and understand your industry better than anyone else.”
Ciocan says, “The business of beauty is always evolving and we are constantly brainstorming new programs for our event that will make an impact with brands and retailers alike. We’re thrilled to have Mark on board and can't wait to unveil how his participation will change the game for Cosmoprof North America and PBA Beauty Week.”
CPNA and PBA have not yet announced the exact role Cuban will play in his 2015 return, but “promise that attendees can expect an experience no other trade show has yet to offer,” says Daniela Ciocan, marketing director, CPNA. This, she says, is in keeping with CPNA being named the “Most Innovative Trade Show” Award in 2013.
“Mark is a passionate businessman with a massive amount of success, yet he remains an approachable and genuine advocate for all entrepreneurs,” says Scott Buchanan, chairman of PBA. “We’re pleased to present business owners with a glimpse into the mind of a leading entrepreneur and know that the takeaway for all attendees will serve as an invaluable tool as they continue to write their brand stories.”
Mark Cuban first participated at Cosmoprof during the organization’s 2014 event, in which he served as a keynote speaker for the PBA Business Forum, where he challenged brand owners to make big efforts toward success and remarked: “You have to know your competition, be prepared, and understand your industry better than anyone else.”
Ciocan says, “The business of beauty is always evolving and we are constantly brainstorming new programs for our event that will make an impact with brands and retailers alike. We’re thrilled to have Mark on board and can't wait to unveil how his participation will change the game for Cosmoprof North America and PBA Beauty Week.”
