08.20.15
Recording artist and actress Ariana Grande is taking on celebrity fragrance in a partnership with LUXE Brands. The star announced her signature scent, ARI by Ariana Grande, which will premier in prestigious retailers globally next month.
Grande has achieved a double-platinum album, two Grammy nominations and the honor of having the most Top 10 singles in 2014. She has more than 39 million Instagram followers and 31 million Twitter followers.
Her fragrance is described as“personally crafted” and “a genuine and intimate statement” that embodies her unique character and style and reminds fans to embrace their flaws and celebrate their differences.
LUXE Brands partnered with creative agency BBH (Bartle Bogle Hegarty) Los Angeles to produce the advertising campaign, which is inspired by the timeless glamour of Old Hollywood
.
The fruity scent is housed in a feminine bottle design highlighted by a faceted gem-like shape and rose gold accents. As a note of surprise, the bottle includes a plush removable white Pom Pom as a playful nod to the many facets of Grande’s vivacious and dynamic style. The bottle glows with a tint of blush pink from the fragrance.
The carton complements the modern feel of the bottle, while keeping it both, upscale and fresh with its classic colors and finishes. Trimmed with a gold art deco pattern, the lavender carton features black and white portraits of Ariana. The fragrance name is uniquely inlayed atop the image in a matching lavender font – Ariana's favorite color. Added for personal flair, Grande's handwritten signature lovingly appears at the top of each carton.
Grande has achieved a double-platinum album, two Grammy nominations and the honor of having the most Top 10 singles in 2014. She has more than 39 million Instagram followers and 31 million Twitter followers.
Her fragrance is described as“personally crafted” and “a genuine and intimate statement” that embodies her unique character and style and reminds fans to embrace their flaws and celebrate their differences.
LUXE Brands partnered with creative agency BBH (Bartle Bogle Hegarty) Los Angeles to produce the advertising campaign, which is inspired by the timeless glamour of Old Hollywood
.
The fruity scent is housed in a feminine bottle design highlighted by a faceted gem-like shape and rose gold accents. As a note of surprise, the bottle includes a plush removable white Pom Pom as a playful nod to the many facets of Grande’s vivacious and dynamic style. The bottle glows with a tint of blush pink from the fragrance.
The carton complements the modern feel of the bottle, while keeping it both, upscale and fresh with its classic colors and finishes. Trimmed with a gold art deco pattern, the lavender carton features black and white portraits of Ariana. The fragrance name is uniquely inlayed atop the image in a matching lavender font – Ariana's favorite color. Added for personal flair, Grande's handwritten signature lovingly appears at the top of each carton.
