09.23.15
Sally Hansen has launched an app using augmented reality technology that lets consumers try on nail polish colors before buying. It's called ManiMatch - and is designed for mobile web browsers. It is packed with more than 200 Sally Hansen nail polish colors.
Beauty fans can use the app to scan their hand from any smartphone, to instantly curate a personalized collection of nail polish colors to later purchase. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.
“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
Kristen D’Arcy, Global Digital Vice President, added, “The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand. It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand."
ManiMatch will be available soon for download for free on iOS platforms, and will be launching a verison for select Android devices later this fall.
Beauty fans can use the app to scan their hand from any smartphone, to instantly curate a personalized collection of nail polish colors to later purchase. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.
“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
Kristen D’Arcy, Global Digital Vice President, added, “The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand. It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand."
ManiMatch will be available soon for download for free on iOS platforms, and will be launching a verison for select Android devices later this fall.
