11.17.15
John Frieda is launching several new innovative hair care products in 2016 - but they all debuted on November 16th at Target - temporarily - for a pre-sale. There is no end date announced, but the retailer is selling a limited selection of the new product line-up online. Kao USA is the manufacturer.
The majority of the new products are designed for colored hair, and provide easy at-home solutions for improving the look of a dye job, or helping to extend the time between color appointments.
The new John Frieda products are...
The Root Blur Collection, a temporary root cover-up pressed powder. It is packaged in a palette as a set of two complimentary shades that are to be blended with the included brush. It's available in four color options.
Thee's also Brilliant Brunette Visibly Deeper Shampoo and Conditioner, which infuses cool tones as you wash your hair; and Visibly Brighter Shampoo and Conditioner, to "illuminate" brunette tones. There's also Brilliant Brunette In-Shower Treatment, which will instantly lift brunette hair color up to one shade, the brand claims, to bring out the hair's lighter, warmer dimensions.
Blondes haven't been forgotten. The new Sheer Blonde Go Blonder In-Shower Lightening Treatment can be ued up to once a month for lighter, brighter locks.
There's also a new styling product - John Frieda Frizz Ease Dream Curls Air-Dry Waves Styling Foam, for beautifully designed, touchable waves - minus the "crunch."
Shown in the Photo Above: John Frieda's new Root Blur collection; Sheer Blonde Go Blonder In-Shower Lightening Treatment
The majority of the new products are designed for colored hair, and provide easy at-home solutions for improving the look of a dye job, or helping to extend the time between color appointments.
The new John Frieda products are...
The Root Blur Collection, a temporary root cover-up pressed powder. It is packaged in a palette as a set of two complimentary shades that are to be blended with the included brush. It's available in four color options.
Thee's also Brilliant Brunette Visibly Deeper Shampoo and Conditioner, which infuses cool tones as you wash your hair; and Visibly Brighter Shampoo and Conditioner, to "illuminate" brunette tones. There's also Brilliant Brunette In-Shower Treatment, which will instantly lift brunette hair color up to one shade, the brand claims, to bring out the hair's lighter, warmer dimensions.
Blondes haven't been forgotten. The new Sheer Blonde Go Blonder In-Shower Lightening Treatment can be ued up to once a month for lighter, brighter locks.
There's also a new styling product - John Frieda Frizz Ease Dream Curls Air-Dry Waves Styling Foam, for beautifully designed, touchable waves - minus the "crunch."
Shown in the Photo Above: John Frieda's new Root Blur collection; Sheer Blonde Go Blonder In-Shower Lightening Treatment
