12.23.15
It can be difficult for a brand to get the consumer's attention on social media, but the team at Lancome USA has come up with a clever way. The brand's series of video vignettes has been counting down to the holidays.
A new video has launched every day, since December 1st. It features a cartoon-like illustration of a Parisian woman as she preps for the holdiays.
Tara Liggins, social media director at Lancôme told Luxury Daily:
“[The concept for this campaign was] the daily life of a Parisian woman who embarks upon adventures leading up to the holiday....“The goal is to give our U.S. consumers a dose of French culture while touching upon relatable moments that every woman experiences throughout the holiday season,” she said. “Of course, this ties back to the effortless chic French DNA of Lancôme.
A new video has launched every day, since December 1st. It features a cartoon-like illustration of a Parisian woman as she preps for the holdiays.
Tara Liggins, social media director at Lancôme told Luxury Daily:
“[The concept for this campaign was] the daily life of a Parisian woman who embarks upon adventures leading up to the holiday....“The goal is to give our U.S. consumers a dose of French culture while touching upon relatable moments that every woman experiences throughout the holiday season,” she said. “Of course, this ties back to the effortless chic French DNA of Lancôme.
