01.07.16
Birchbox has launched Arrow - its second in-house beauty brand.
Arrow was inspired by the “athleisure” trend. It features makeup, skincare and body products that are lightweight and long-wearing, as well as designed to enhance natural beauty during physical activity.
Subtle color and practical skincare and body products that make women feel “fresh and confident” is a goal for the brand, according to Katia Beauchamp, Co-Founder and CEO, Birchbox.
Beauchamp explains, "Our customers are badass women who lead active lifestyles. We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty—high-performance products that help you look your best, without looking like you are trying too hard. It's that effortless, ready-for-anything beauty that so many of us are often looking for…Of course we loved that we could pioneer this concept in the beauty category and we worked hard to quickly bring the idea to market.”
The Products & Packaging
The products are designed - and sized - for an on-the-go lifestyle, to seamlessly “transition from work to workouts to fun with friends.”
The product line-up inlcudes an Arrow makeup bag, Revive Cooling Cheek Tint, Boost Color Enhancing Lip Balm, and Protect Aluminum-Free Deodorant.
Birchbox will introduce five additional Arrow products this spring: Hydrate Soothing Facial Mist, Endure Water-Resistant Mascara, Refresh On-The-Go Cleansing Cloths, Energize Tinted Serum and Scuplt Tinted Brow Gel.
Every product in the line is vegan, paraben-free, cruelty-free, gluten-free - and made in the U.S.
It’s available exclusively on Birchbox.com and Birchbox.ca, as well as at Birchbox's flagship store in Soho and the Birchbox beauty boutique at Rent the Runway's store in Georgetown.
Revive Cooling Cheek Tint and Boost Color Enhancing Lip Balm will be sampled in February Birchboxes; and new subscribers who sign up for February will receive the REVIVE Cooling Cheek Tint in their first box.
Arrow was inspired by the “athleisure” trend. It features makeup, skincare and body products that are lightweight and long-wearing, as well as designed to enhance natural beauty during physical activity.
Subtle color and practical skincare and body products that make women feel “fresh and confident” is a goal for the brand, according to Katia Beauchamp, Co-Founder and CEO, Birchbox.
Beauchamp explains, "Our customers are badass women who lead active lifestyles. We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty—high-performance products that help you look your best, without looking like you are trying too hard. It's that effortless, ready-for-anything beauty that so many of us are often looking for…Of course we loved that we could pioneer this concept in the beauty category and we worked hard to quickly bring the idea to market.”
The Products & Packaging
The products are designed - and sized - for an on-the-go lifestyle, to seamlessly “transition from work to workouts to fun with friends.”
The product line-up inlcudes an Arrow makeup bag, Revive Cooling Cheek Tint, Boost Color Enhancing Lip Balm, and Protect Aluminum-Free Deodorant.
Birchbox will introduce five additional Arrow products this spring: Hydrate Soothing Facial Mist, Endure Water-Resistant Mascara, Refresh On-The-Go Cleansing Cloths, Energize Tinted Serum and Scuplt Tinted Brow Gel.
Every product in the line is vegan, paraben-free, cruelty-free, gluten-free - and made in the U.S.
It’s available exclusively on Birchbox.com and Birchbox.ca, as well as at Birchbox's flagship store in Soho and the Birchbox beauty boutique at Rent the Runway's store in Georgetown.
Revive Cooling Cheek Tint and Boost Color Enhancing Lip Balm will be sampled in February Birchboxes; and new subscribers who sign up for February will receive the REVIVE Cooling Cheek Tint in their first box.
