02.22.16
Borghese has appointed Christopher Stephen West as its new Global President, which is a newly created role within the company. West is based in New York City.
Borghese is preparing to relaunch its cosmetics and skin care lines. West will "reinvigorate positioning in the marketplace," the company states. He will also roll out the brand's innovative and youthful skincare lines through increased international distribution, as well as grow investment and turnover in direct-to-consumer platforms.
West joins Borghese after four years as Partner and Managing Director at TRAUB, a global brand business development firm. Prior, he founded CS West International Corporation in 2008, which specializes in business development, brand monetization, and operational management for new and rapid-growth brands and companies with a global clientele of beauty, technology, talent, creative companies, and financial institutions. CS West International merged with Marvin Traub LLC in 2012.
Earlier in his career, West spent two years as VP of business development and marketing at Zac Posen; and at Procter & Gamble, where he worked on Olay, Covergirl, and Max Factor, Helmut Lang, Yohji Yamamoto, and Lacoste.
Borghese is preparing to relaunch its cosmetics and skin care lines. West will "reinvigorate positioning in the marketplace," the company states. He will also roll out the brand's innovative and youthful skincare lines through increased international distribution, as well as grow investment and turnover in direct-to-consumer platforms.
West joins Borghese after four years as Partner and Managing Director at TRAUB, a global brand business development firm. Prior, he founded CS West International Corporation in 2008, which specializes in business development, brand monetization, and operational management for new and rapid-growth brands and companies with a global clientele of beauty, technology, talent, creative companies, and financial institutions. CS West International merged with Marvin Traub LLC in 2012.
Earlier in his career, West spent two years as VP of business development and marketing at Zac Posen; and at Procter & Gamble, where he worked on Olay, Covergirl, and Max Factor, Helmut Lang, Yohji Yamamoto, and Lacoste.
