03.04.16
It's official - Gwyneth Paltrow's blog, Goop, is now a brand. Paltrow's new line of skin care products - Goop by Juice Beauty - is decribed as "a high performance age defying skincare line that merges luxury formulas with certified organic ingredients."
"There's this myth that if it's not loaded with chemicals, it can't possibly work," says Paltrow. "Actually pure organic and natural formulas can work as well as, if not better than conventional products. We've created luxurious, clean, organic formulas that are proven effective – we hope they change the way women think about skin care."
The product line-up includes: Enriching Face Oil, Exfoliating Instant Facial, Luminious Melting Cleanser, Revitalizing Day Moisturizer, Replenishing Night Cream, and Perfecting Eye Cream. The brand's black logo and white packaging looks minimal and modern.
The products contain MERISTEM plant cells, which are sustainably sourced from poet's daffodil and sweet iris. The products also include an antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles.
Goop is sold on the brand's website, and in select retailers nationwide including CosBar, Forty Five Ten, Gee Beauty, Madison Hall, Selects Apothecary, Shen, Space 519, Turpan, Veer & Wander, and White's Mercantile.
The collaboration with Juice Beauty doesn't end here - Paltrow is creative director at Juice and helped develop its new makeup range.
"There's this myth that if it's not loaded with chemicals, it can't possibly work," says Paltrow. "Actually pure organic and natural formulas can work as well as, if not better than conventional products. We've created luxurious, clean, organic formulas that are proven effective – we hope they change the way women think about skin care."
The products contain MERISTEM plant cells, which are sustainably sourced from poet's daffodil and sweet iris. The products also include an antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles.
Goop is sold on the brand's website, and in select retailers nationwide including CosBar, Forty Five Ten, Gee Beauty, Madison Hall, Selects Apothecary, Shen, Space 519, Turpan, Veer & Wander, and White's Mercantile.
The collaboration with Juice Beauty doesn't end here - Paltrow is creative director at Juice and helped develop its new makeup range.
