Billabong is parrtnering with John Frieda Hair Care - and to kick off the collaboration, the brands will be releasing an exclusive A Bikini Kinda Life X Beach Blonde kit, shown above.

The kit will include everything beach-lovers need for flawless beach hair. They are filled with a selection of travel-sized John Frieda Hair Care products from the Beach Blonde line, as well as coveted accessories from Billabong, such as the hair wrap that is shown.

The two partners will also be creating a number of exclusive bi-coastal events that will take place throughout the spring and summer. The promotion will include exclusive social media content and a series of behind-the-scenes video vignettes that will give fans an up-close look at the lives of some of their favorite, inspiring female surfers.

Cathy Curtis, the Global Vice President Marketing for Billabong Women's, said, "The Billabong woman lives for days filled with perfect waves, sandy skin, and new adventures and the John Frieda Beach Blonde product line shares that same attitude. Bringing these two brands together is the perfect way for us to give women everything they need for their beach-loving, surf-inspired style."

Heather Warnke, Director of Marketing at Kao USA, added, "Beachy waves and just out-of-the-ocean style are not a summer trend—we know that women covet that look all year round. What better brand than Billabong, the ultimate purveyor of endless summer style, to be our partner in bringing this effortlessly-cool mindset to life."