06.30.16
In a feat that few, if any have accomplished, Paris Hilton has launched her 20th fragrance within her popular fragrance franchise. And Gold Rush Paris Hilton comes in one of the most stunning packages yet.
The one-of-a-kind custom perfume bottle, made of European glass, appears like a rare keepsake and contemporary design. Curvy, decadent and feminine, this flacon truly represents Hilton’s glamour and allure.
An oriental, fruity fragrance opens with sparkling, bright citrus notes, followed with floral notes “that embody luxury and extravagance,” and finally, for a seductive quality, the sweet and sultry opulence of vanilla, praline, and cashmere woods.
According to licensee Parlux Fragrances, the fragrance was inspired by the duality of gold—sparkling, bright and glowing yet warm, rich and sensuous.
The campaign will pay tribute to the packaging.
"For Gold Rush, we were most inspired by the packaging," said Doug Lloyd, creative director of Lloyd&Co. "The shimmering quality and draped cut of the bottle were elements we thought would translate beautifully to the brand imagery. We also saw an opportunity, with Paris' 20th fragrance, to create an elegant and elevated mood that brings a new dimension of her character to audiences."
To further support the launch of the fragrance, Paris will be sharing behind-the-scenes images, shot by famous fashion photographer Victor Demarchelier, and engaging with fans across her social media channels.
HSN will serve as the launch partner.
The one-of-a-kind custom perfume bottle, made of European glass, appears like a rare keepsake and contemporary design. Curvy, decadent and feminine, this flacon truly represents Hilton’s glamour and allure.
An oriental, fruity fragrance opens with sparkling, bright citrus notes, followed with floral notes “that embody luxury and extravagance,” and finally, for a seductive quality, the sweet and sultry opulence of vanilla, praline, and cashmere woods.
According to licensee Parlux Fragrances, the fragrance was inspired by the duality of gold—sparkling, bright and glowing yet warm, rich and sensuous.
The campaign will pay tribute to the packaging.
"For Gold Rush, we were most inspired by the packaging," said Doug Lloyd, creative director of Lloyd&Co. "The shimmering quality and draped cut of the bottle were elements we thought would translate beautifully to the brand imagery. We also saw an opportunity, with Paris' 20th fragrance, to create an elegant and elevated mood that brings a new dimension of her character to audiences."
To further support the launch of the fragrance, Paris will be sharing behind-the-scenes images, shot by famous fashion photographer Victor Demarchelier, and engaging with fans across her social media channels.
HSN will serve as the launch partner.
