Schmidt's Naturals has launched an unexpected limited edition collection that will no doubt make consumers smile -- three new deodorants for the holiday season, with fun names and festive scents. The packaging, shown above, features specially designed labels.

The Holiday Deodorant Collection includes:

• Oh, Christmas Tree: woody and evergreen with the scent of spruce and hemlock.


• Snow Day: powdery and fresh, inspired by clean fresh-fallen snow.


• Holiday Spice: warming and festive, with notes of orange, cinnamon, and clove.

Jaime Schmidt, founder and chief product officer, Schmidt's Naturals, says, "Scent memories do so much to create that feeling of being in the holiday spirit. Certain familiar aromas always take me right back to my childhood in Michigan—searching for the perfect tree each year with my family, experiencing the powdery goodness of freshly fallen snow. With the Schmidt's Holiday Collection, we want to take our loyal fans and users on an olfactory exploration of some of these meaningful, 'best of' holiday moments."

The brand's natural deodorant formulas free of aluminum, propylene glycol, parabens and phthalates, without artificial fragrance.

Michael Cammarata, chief global strategy officer and angel investor, Schmidt's Naturals, says, "Schmidt's special edition scents embody a collector's mentality -- the Holiday Collection is our fourth limited release, with more to come."

Cammarata adds, "Innovative and compelling plant-based fragrances have generated surging demand for retailers, from Target to Urban Outfitters, to carry Schmidt's Naturals. The brand has proven time and again that it challenges assumptions commonly made about conventional 'natural' companies. We are leading the movement to make natural products accessible and effective for transitional households that are investing in positive lifestyle choices for their family's health."

Schmidt's Naturals Holiday Collection retails for $8.99 each or $24.99 for a three-pack.