Theorie Hair Care is launching its new Sage product line in Canada.

The line is now available at four popular mainstream retailers in Canada — Metro, Rexall Drugs, Uniprix and JeanCoutu.

The new line features eight aromatic shampoo and conditioner collections, with highly concentrated blends that merge the best of ‘natural’ with lab-formulated ingredients.

Botanical extracts are combined with Theorie's signature Amino Complex and keratin protein to nourish a wide range of hair types and provide targeted hair care solutions, such as hydrating, glossing, detoxifying, smoothing and more.

Shana King, VP of business development and retail strategy for Theorie, says, "Theorie Sage presents a line of shampoos and conditioners that everyone—no matter what your hair looks like or what condition it is in—can use on a daily basis. These luxurious looking, smelling and feeling Sage hair care products allow you to mix and match them based on your changing and seasonal hair care requirements.”

The line includes the following shampoo and conditioner product duos: Amber Rose Hydrating; Argan & Moringa Restoring; Green Tea & Bamboo Energizing; Charcoal & Bamboo Detoxifying; Marula & Seaberry Smoothing; Helichrysum & Plum Nourishing; Monoi & Buriti Oil Glossing and Purple Sage Brightening.

The packaging is shown above. Many of the plastic bottles are dark, in black, brown, navy, and  or amber hues, with different colroed labels. The brand also uses jars and tubes. 

Theorie Sage shampoos and conditioners retail for $16.99 each.