Beauty Packaging Staff02.28.20
LipoTrue S.L, a biotech company, is partnering with Proya Cosmetics Co., a leading Chinese cosmetics company, to develop core technologies for Proya's functional cosmetic products. As part of the partnership, LipoTrue is responsible for supplying active ingredients to Proya.
Proya Deep Ocean Energy Wrinkless and Firming Essence is the first new product jointly developed by the two companies. It launched early this year in China.
It contains 20% ACETYL HEXAPEPTIDE-8 Solution produced by LipoTrue -- for an "extraordinary anti-wrinkle effect," the company says.
A Colab with SingulaDerm
In November 2019, Proya formed a strategic partnership with well-known Spanish skincare brand SingulaDerm. LipoTrue's Arginine botox has been used in several of SingulaDerm's products.
More About Proya
Proya, a leading Chinese cosmetics company, is known for innovations -- such as the Bubble Spa Mask, with monthly sales exceeding 100 million units.
In March 2019, Proya established a joint lab with the Center for Study and Promotion of Algae (CEVA) and CODIF. Seeing the importance of establishing a global network, a unified platform, a younger user base and a big data analytics system as the core of the strategy put forward by its CEO Fang Yuyou, the firm plans to develop new brands and expand its portfolio in the wider international market.
