L’Oréal has announced it has joined the cause and will help the members of the new U.S. Plastics Pact reach its collective goal -- to make all plastic packaging in the U.S. reusable, recyclable or compostable by 2025.

The beauty leader joins 60+ brands, retailers, government agencies, and NGOs in collaboration to advance its mission.

The U.S. Plastics Pact is a collaborative effort led by The Recycling Partnership and World Wildlife Fund (WWF), launched as part of the Ellen MacArthur Foundation’s global Plastics Pact network.

Danielle Azoulay, head of CSR and sustainability, L’Oréal USA, says, “L’Oréal is committed to doing our part to protect the planet from the global climate crisis we are facing, and we are transforming our business to do so. We know that the impact of our global sustainability commitment, L’Oréal for the Future, will reach its full potential through collaboration—across our entire value chain, our industry and beyond it."

Azoulay continues, "We are proud to be part of the U.S. Plastics Pact and join over 60 organizations in working together toward system-wide change toward a circular economy for plastic in the United States.”

In June 2020, L’Oréal launched an unprecedented new sustainability program, L’Oréal for the Future, the Group’s latest set of bold sustainability targets for 2030.

Recognizing the growing environmental and social challenges the planet is facing, “L’Oréal for the Future” accelerates the beauty leader’s transformation towards a business model that respects planetary boundaries and reinforces its commitments to both sustainability and inclusion around the world.

L’Oréal USA Commits to Deliver 4 Targets

In joining the U.S. Plastics Pact, L’Oréal USA will:

• Define a list of packaging to be designated as problematic or unnecessary by 2021 and take measures to eliminate them by 2025.


• By 2025, all plastic packaging is 100% reusable, recyclable, or compostable.


• By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging.


• By 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%.

Sander Defruyt, lead of the Ellen MacArthur Foundation’s New Plastics Economy initiative, comments, "This is an exciting step on the journey towards a circular economy for plastic in the United States, one that keeps plastic in the economy and out of the environment.”

Defruyt adds, "We encourage others to join us on this journey towards a United States free of plastic waste and pollution."

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60+ Brands, Retailers Launch U.S. Plastics Pact