Perfect Corp., the creator of YouCam solutions, is partnering with Snap Inc. to integrate augmented reality (AR) beauty try-on experiences into the Snapchat platform.

The partnership enables brands to bring digital and AR experiences that they’ve already created with Perfect Corp. into Snapchat and turn those experiences into Snapchat Lenses which will live on their Brand Profiles.

Snapchat users can discover, experiment with, and shop for beauty products from their favorite Perfect Corp. beauty brands, and those brands can easily reach Snapchat’s valuable Gen Z audience, Perfect Corp says. 

Alice Change, Perfect Corp's founder and CEO, says, “We are delighted to partner with Snap Inc. to expand the impact and accessibility of beauty tech investments for our brand partners. As consumers continue to gravitate towards virtual beauty experiences for safe beauty shopping, this unique partnership with Snapchat allows beauty brands to leverage AR and AI to engage with Snapchatters. The virtual try-on experience is readily available for beauty brands and instantly scalable for greater impact and benefit to the complete beauty universe.”

As part of the partnership, it will be fast and easy for brands to advertise their existing AR experiences on the Snapchat platform, helping them increase reach, awareness, and sales lift.

On Snapchat, campaigns that include shoppable AR Lenses.

Carolina Arguelles Navas, Head of Product Marketing for Augmented Reality at Snap Inc., says, “Our partnership with Perfect Corp makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat. Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”

Snap also announced a new 2021 fund of $3.5 million, TechCrunch reports, directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR technologies.