07.29.21
Grammy-award winning, multi-platinum artist Ariana Grande is releasing a vegan and cruelty- free fragrance—God is a Woman. It's also 'clean,' and contains 91% naturally derived ingredients.
The fragrance will launch exclusively at Ulta Beauty. It will be available at Ulta.com on July 29th and at Ulta Beauty stores on August 1st.
God is a Woman features notes of Ambrette, Juicy Pear, Orris, Turkish Rose Petals, Creamy Cedarwood and Madagascar Vanilla. Robertet’s Jerome Epinette is the perfumer, who is also the artisan behind Byredo and Atelier Cologne.
Plus, fans can give back to the planet with every purchase. During the first two weeks on the market, a contribution from every qualifying purchase of God is a Woman will be donated to ocean clean up initiatives globally.
The Packaging
The God is a Woman packaging design creates a truly bold statement in a simple way. The translucent lavender glass is a tall, elevated form, thin and elegant with a timeless purity, sealed with a creamy white cap.The entire bottle is set inside an amazing stone-like holder that is truly monolithic permanence meets faceted gemstone. Modern angular lines from the bottle compliment the faceted windows of the holder, creating a divine combination that is unmistakable.
The secondary package paints the scene—showing Ariana wrapped in beautiful florals, almost as if she is one with nature, creating a fantasy of transcendence.
God is a Woman’s new fragrance pillar is the start of the evolution to making the packaging within the Ariana Grande Fragrance portfolio friendlier for the planet by using sustainable materials and responsibly sourced ingredients. You will continue to see exciting changes over time across the Ariana Grande Fragrance franchise.
An Award-Winning Fragrance Franchise
Ariana’s fragrance franchise already boasts numerous Fragrance Foundation awards.Thank U Next was nominated for Fragrance of the Year, Media Campaign of the Year and Consumer Choice award in 2019. Cloud won 2020 Fragrance of the Year, and R.E.M. won 2021 Fragrance of the Year.