L'Oréal Paris has announced this year's 10 Women of Worth, and the brand is celebrating 50 years of the campaign, "Because You're Worth It."

L'Oréal Paris Women of Worth, now in its 16th year, recognizes the philanthropic achievements of ten non-profit leaders from across the nation.

Each honoree brings to life the brand's signature tagline, "Because You're Worth It" by making meaningful change that addresses some of society's most pressing issues.

This year's honorees will be featured on the 2nd annual primetime special, "Women of Worth," as the broadcast event makes its return to NBC this fall. The show will spotlight the 10 women and their remarkable stories.

Ali Goldstein, president, L'Oréal Paris USA, comments:

"For over 50 years L'Oréal Paris has strived to foster and inspire a sense of worth in others, and no one exemplifies our mission more than our Women of Worth who lift up the most vulnerable in their local communities. That's why it's our honor to build a platform that elevates not only their remarkable stories of tenacity, but their charitable giving to create even greater impact. From our upcoming primetime television special to exclusive digital storytelling, we hope you are inspired by this year's incredible women."

Vote Through November 30th for the National Honoree

L'Oréal Paris asks consumers to vote for this year's National Honoree.

Read the stories about the ten Women of Woth honorees, now through November 30, and vote. This year's National Honoree will receive an additional $25,000 for their non-profit. One vote per day, per individual will qualify.

"For over 50 years L'Oréal Paris has strived to foster and inspire a sense of worth in others, and no one exemplifies our mission more than our Women of Worth who lift up the most vulnerable in their local communities," said L'Oréal Paris USA President, Ali Goldstein. "That's why it's our honor to build a platform that elevates not only their remarkable stories of tenacity, but their charitable giving to create even greater impact. From our upcoming primetime television special to exclusive digital storytelling, we hope you are inspired by this year's incredible women."

Meet the 2021 L'Oréal Paris Women of Worth Honorees 

• Amanda Munz – Long Island, NY; Founder, The Fashion Foundation: addresses sustainability within the fashion industry by selling excess fashion samples, with proceeds supporting local schoolchildren 


• Ashley Rhodes-Courter – St. Petersburg, FL; Founder & Executive Director, Sustainable Families LLC: educates, supports and strengthens high-risk and high-conflict families by creating access to mental health, educational, nutritional and other care opportunities


• Briana Daniel – Orlando, FL; Founder, Street Team Movement, Inc. restores hope to individuals impacted by homelessness by providing them with laundry and remedial aid distributed through vending machines


• Lara MacGregor – Louisville, KY; Founder, Hope Scarves: supports people facing cancer through scarves, stories and research


• Marian McCord – St. Louis, MO; Co-founder, CHADS Coalition for Mental Health: saves young lives by advancing awareness and prevention of depression and suicide


• Michelle Tran – New York, NY; Co-founder, Soar Over Hate: Combats anti-Asian hate and xenophobia by equipping Asian Americans with personal safety devices, need-based scholarships and culturally competent therapy


• Natalie Guo – Boston, MA; Founder, Off Their Plate: empowers local minority-led kitchens to deliver the restorative power of wholesome meals to those experiencing hardship 


• Natalie Wilson – Washington, D.C.; Co-founder, Black & Missing Foundation: brings awareness to missing people of color, educates the minority community on personal safety, and provides vital resources to help family and friends of missing persons 


• Pooja Chandrashekar – Potomac Falls, VA; Founder & CEO, ProjectCSGIRLS: Inspires girls to pursue computer science and technology a national competition, hands-on STEM workshops and mentorship programs 


• Starr Davis – Miami, FL; Founder, The Starr Institute, Inc.: educates, engages and empowers youth and the community about child sexual abuse and exploitation

Consumers are invited to follow L'Oréal Paris on social media now through December for exclusive digital programming, which extends storytelling around each honoree.