11.08.21
r.e.m. beauty, created and founded by Ariana Grande, is officially launching with its inaugural Chapter 1 release on Friday, November 12.
According to Yahoo!, Grande has been working on the collection for over two years, and she has tested the formulas on tour and even worn the products while filming The Voice. Leading up the big unveil, the brand ran a brilliant teaser campaign that caused a fan frenzy.
Already, the pop-star’s fragrances have been extremely successful, so people have been eager to get a glimpse of her first foray into cosmetics.
The name of the first drop is “ultraviolet” and it is cosmic- and space-themed, mostly focused on eyes and lips.
The Chapter 1 collection includes 12 products. In the eye category, it features two super pigmented types of eyeliner: the At the Borderline Eyeliner Marker in Midnight Black and At the Borderline Kohl Eyeliner Pencil in three shades (Midnight Black, So Mod white, and Teddy Bear Brown).
Other eye products in the launch include the Flourishing Volumizing Mascara and Flourishing Lengthening Mascara, Midnight Shadows Eyeshadow Palette in three options (Babydoll, Midnight Snack, and Principessa), r.e.m. Dream Lashes in two styles (Eternally Meowing and Grow n Show), and Midnight Shadows Liquid Eyeshadow in 10 matte and 11 lustrous shades.
The lip products include the On Your Collar Plumping Lip Gloss in nine shades and On Your Collar Matte Lipstick in six shades, the Practically Permanent Lip Stain Marker in four shades (Popular, Full Out, Miss Berry, and Booked), and the Utmost Importance Plumping Lip Gloss in clear.
The line also includes a shimmery highlight called Interstellar Highlight Topper, available in 10 glowing shades.
“Travel through space and time to a world of cosmic illusions and futuristic lust. From graphic eyes and flutter-worthy lashes to extragalactic highlights and lips that make a statement, this is everything dreams are made of,” says the brand.
All of the products are vegan and cruelty-free.
According to Yahoo!, Grande has been working on the collection for over two years, and she has tested the formulas on tour and even worn the products while filming The Voice. Leading up the big unveil, the brand ran a brilliant teaser campaign that caused a fan frenzy.
Already, the pop-star’s fragrances have been extremely successful, so people have been eager to get a glimpse of her first foray into cosmetics.
About r.e.m. beauty’s First Drop
“r.e.m. beauty inspires you to make every dream a reality, in both beauty and beyond. Blending otherworldly ideas with real-world innovation, we exist to empower you to explore what creativity means to you,” reads a statement from the brand.The name of the first drop is “ultraviolet” and it is cosmic- and space-themed, mostly focused on eyes and lips.
The Chapter 1 collection includes 12 products. In the eye category, it features two super pigmented types of eyeliner: the At the Borderline Eyeliner Marker in Midnight Black and At the Borderline Kohl Eyeliner Pencil in three shades (Midnight Black, So Mod white, and Teddy Bear Brown).
Other eye products in the launch include the Flourishing Volumizing Mascara and Flourishing Lengthening Mascara, Midnight Shadows Eyeshadow Palette in three options (Babydoll, Midnight Snack, and Principessa), r.e.m. Dream Lashes in two styles (Eternally Meowing and Grow n Show), and Midnight Shadows Liquid Eyeshadow in 10 matte and 11 lustrous shades.
The lip products include the On Your Collar Plumping Lip Gloss in nine shades and On Your Collar Matte Lipstick in six shades, the Practically Permanent Lip Stain Marker in four shades (Popular, Full Out, Miss Berry, and Booked), and the Utmost Importance Plumping Lip Gloss in clear.
The line also includes a shimmery highlight called Interstellar Highlight Topper, available in 10 glowing shades.
“Travel through space and time to a world of cosmic illusions and futuristic lust. From graphic eyes and flutter-worthy lashes to extragalactic highlights and lips that make a statement, this is everything dreams are made of,” says the brand.
All of the products are vegan and cruelty-free.
