01.31.22
Clean beauty brand Pacifica Beauty has received a strategic investment from Brentwood Associates, a growth-oriented middle market private equity investment firm.
The investment coincides with the appointment of new chief executive officer and board member, Nathalie Kristo, a longtime L’Oréal executive who previously served as Huda Beauty’s North America president, then CEO based in Dubai.
In this new partnership, Pacifica founder Brook Harvey-Taylor moves to the role of company president. Together, they will leverage Brentwood’s expertise scaling disruptive consumer brands to accelerate the company’s omnichannel growth strategy and broaden awareness for the brand’s high-quality, purpose-driven products.
“For the last 25 years we have pushed to democratize clean, vegan and more sustainable beauty with our accessible price points. The consumer has never been more ready for our brand than they are today,” said founder Brook Harvey-Taylor. “As we continue to rapidly grow, I am so excited to have Brentwood as our new partner, with their deep bench of talent and capabilities in helping brands scale. Add Nathalie as our CEO, with her incredible leadership and experience, and I believe we are going to be unstoppable. Nathalie is truly inspirational, and she is aligned with our mission and values. Her global beauty experience and her proven track record will be invaluable as we look to take Pacifica to new heights.”
“We are thrilled to partner with Brook, Nathalie and the entire Pacifica team,” said Steve Moore, Partner at Brentwood. “We have been following Pacifica for nearly five years. Since its inception, Pacifica has been at the forefront of innovation in clean beauty, and we are excited to help them continue to build on this legacy.”
Katherine Mossman, Beauty and Wellness Industry partner at Brentwood, added, “We have been thoroughly impressed by the stellar business Brook and Billy have built. Pacifica is a true leader of the accessible clean beauty movement, and we are excited to support the brand by helping to drive greater brand awareness, digital optimization and operational excellence across its global omnichannel platform.”
Rachel Presser, Principal at Brentwood, continued, “The beauty industry is a priority for us, and we believe Pacifica has a tremendous opportunity to grow both domestically and internationally. The company was built around core tenets – clean yet effective ingredients, inclusivity and sustainability – that both resonate with today’s consumer and align perfectly with Brentwood’s investment strategy.”
The investment coincides with the appointment of new chief executive officer and board member, Nathalie Kristo, a longtime L’Oréal executive who previously served as Huda Beauty’s North America president, then CEO based in Dubai.
In this new partnership, Pacifica founder Brook Harvey-Taylor moves to the role of company president. Together, they will leverage Brentwood’s expertise scaling disruptive consumer brands to accelerate the company’s omnichannel growth strategy and broaden awareness for the brand’s high-quality, purpose-driven products.
About Pacifica
Founded in 1996, Pacifica offers a range of products spanning skin care, hair care, cosmetics and fragrance. The company’s key product franchises include Glow Baby with vitamin C, Wake Up Beautiful with retinoids, and Stellar Gaze Mascara, which launched in 2013 as one of the first clean mascaras on the market. In addition, the brand has embraced new technologies and created vegan ingredients that have traditionally been animal-based, including its recent launches: Vegan Collagen + Vegan Ceramides skincare lines.“For the last 25 years we have pushed to democratize clean, vegan and more sustainable beauty with our accessible price points. The consumer has never been more ready for our brand than they are today,” said founder Brook Harvey-Taylor. “As we continue to rapidly grow, I am so excited to have Brentwood as our new partner, with their deep bench of talent and capabilities in helping brands scale. Add Nathalie as our CEO, with her incredible leadership and experience, and I believe we are going to be unstoppable. Nathalie is truly inspirational, and she is aligned with our mission and values. Her global beauty experience and her proven track record will be invaluable as we look to take Pacifica to new heights.”
“We are thrilled to partner with Brook, Nathalie and the entire Pacifica team,” said Steve Moore, Partner at Brentwood. “We have been following Pacifica for nearly five years. Since its inception, Pacifica has been at the forefront of innovation in clean beauty, and we are excited to help them continue to build on this legacy.”
Katherine Mossman, Beauty and Wellness Industry partner at Brentwood, added, “We have been thoroughly impressed by the stellar business Brook and Billy have built. Pacifica is a true leader of the accessible clean beauty movement, and we are excited to support the brand by helping to drive greater brand awareness, digital optimization and operational excellence across its global omnichannel platform.”
Rachel Presser, Principal at Brentwood, continued, “The beauty industry is a priority for us, and we believe Pacifica has a tremendous opportunity to grow both domestically and internationally. The company was built around core tenets – clean yet effective ingredients, inclusivity and sustainability – that both resonate with today’s consumer and align perfectly with Brentwood’s investment strategy.”
