02.14.22
TRESemmé has launched a limited edition line of hair accessories for New York Fashion Week.
The collection is designed by Patricia Bonaldi, designer of Brazilian ready-to-wear brand PatBO. PatBO is known for their signature hand-embroidery and bold prints. The hair accessories are designed to complement "the effortless style of the woman on the go"
The collection of hair accessories made their debut on the runway at the PatBO New York Fashion Week: The Shows Fall/Winter 2022 show on Saturday, February 12th. They are inspired by TRESemmé's collection of One Step Stylers – a new line of hair styling products that offer five benefits in each bottle. When paired together, the styling products and hair accessories create effortless, elevated hairstyles in one simple step.
"We know that now more than ever, life is complicated enough, and hair doesn't have to be," said Jessica Grigoriou, Brand Director TRESemmé & Suave Hair Care at Unilever NA.
"TRESemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home."
A total of five hair accessories have been designed for the limited-edition collection, including a hand-beaded pearl headband, floral printed scarf, black velvet turband, black velvet bow scrunchie, and gold pearl-embellished clips.
Each hair accessory will be paired with a TRESemmé One Step Styler to create effortless, elevated hairstyles for the runway.
The TRESemmé One Step Stylers are available for purchase at Target and Walmart for SRP $5.99.
The TRESemmé x PatBO limited-edition hair accessories are available for purchase on PatBO.com/Collections/TRESemme in two unique accessory collections, including the "Simply Glam Set" for $85 and "Effortless Luxe Kit" for $100 while supplies last.