03.01.22
ManiMe, a beauty teach company that produces custom-fit, stick-on gel manicures, has agreed to a three-year partnership with and Coca-Cola. Together, the two brands have launched a limited-edition collection of custom-fit gel manicures.
The ManiMe and Coca-Cola Collection features six unique nail art designs that celebrate Coca-Cola. It is available online, starting on Feb. 28, 2022, while supplies last.
“The collaboration with Coca-Cola marks a milestone for ManiMe as it will be our most significant, longest-standing collaboration and has the potential to expand our reach into new demographics and markets. We are so inspired to be working with a brand with such an established history,” said Jooyeon Song, ManiMe CEO, and founder. “The opportunities and gel designs are truly endless as we begin to plan the next three years of our partnership with The Coca-Cola Company’s portfolio of brands.”
“We appreciate The Coca-Cola Company’s ability to recognize the important role of customization for our respective industries,” said Laure Murciano, ManiMe chief marketing officer. “Through our partnership, ManiMe and Coca-Cola will bring a new level of innovation to the beauty industries, all while delighting consumers with recognizable and wearable nail art designs.”
“Throughout the years, Coca-Cola has created iconic visual assets that take our brand beyond the food & beverage industry and into the realm of our customers' everyday lives. In partnership with ManiMe, we can now offer the unique opportunity for our fans to capture these iconic moments directly on their fingertips,” said Katie Wilhelm, associate licensing manager, North America, The Coca-Cola Company.
The ManiMe and Coca-Cola Collection can be purchased online at $25 per gel set.
The ManiMe and Coca-Cola Collection features six unique nail art designs that celebrate Coca-Cola. It is available online, starting on Feb. 28, 2022, while supplies last.
“The collaboration with Coca-Cola marks a milestone for ManiMe as it will be our most significant, longest-standing collaboration and has the potential to expand our reach into new demographics and markets. We are so inspired to be working with a brand with such an established history,” said Jooyeon Song, ManiMe CEO, and founder. “The opportunities and gel designs are truly endless as we begin to plan the next three years of our partnership with The Coca-Cola Company’s portfolio of brands.”
“We appreciate The Coca-Cola Company’s ability to recognize the important role of customization for our respective industries,” said Laure Murciano, ManiMe chief marketing officer. “Through our partnership, ManiMe and Coca-Cola will bring a new level of innovation to the beauty industries, all while delighting consumers with recognizable and wearable nail art designs.”
“Throughout the years, Coca-Cola has created iconic visual assets that take our brand beyond the food & beverage industry and into the realm of our customers' everyday lives. In partnership with ManiMe, we can now offer the unique opportunity for our fans to capture these iconic moments directly on their fingertips,” said Katie Wilhelm, associate licensing manager, North America, The Coca-Cola Company.
The ManiMe and Coca-Cola Collection can be purchased online at $25 per gel set.
