06.27.22
John Frieda, a Kao brand, helped raise awareness for "Team Transtopia" at its charity event on June 25th—the Twitch Prom.
The event benefitted GLSEN, a non-profit organization that works to ensure students are safe, valued, and respected regardless of sexual orientation, gender identity, and gender expression.
"A lot of queer students skip their prom for a multitude of reasons, or they don't get to experience it the way they really want to," says Quin Martin of Team Transtopia. "Twitch Prom enables the queer community who missed out the first time to experience a virtual prom, dress up, and celebrate while supporting GLSEN."
Planned as a 12-hour celebration of queer joy, the "prom" featured streamers from the LGBTQIA+ community. Transtopia hopes to raise $25k for GLSEN throughout PRIDE month.
The John Frieda brand is also generating awareness through an influencer campaign, social messaging and PR efforts.
"We couldn't be more excited that John Frieda has stepped up for the LGBTQIA+ community once again," says Melanie Willingham-Jaggers, GLSEN's Executive Director. "More than at any other point in the year, Pride month is an opportunity to get the word out about GLSEN's mission of creating safer school environments for LGBTQIA+ youth around the country. When schools are safe for LGBTQIA+ students, they are safe for all students."
The John Frieda brand is also generating awareness through an influencer campaign, social messaging and PR efforts.
