10.14.22
Paris Hilton, who hosted a metaverse party with Urban Decay for Halloween, is getting ready to launch her 29th fragrance on November 10th—Love Rush.
Love Rush will be a part of Paris Hilton's Rush collection by Parlux, which includes Ruby Rush, which debuted earlier this year—and Luxe Rush (2019), Pink Rush (2019), Platinum Rush (2018), Rose Rush (2017), Gold Rush Man (2017) and Gold Rush (2016).
Parlux is known for its celebrity collaborations and launched the Billie Eilish signature fragrance last year—plus Sofia Vergara's Lost in Paradise fragrance in 2019, and Norell New York in this iconic Baccarat crystal bottle.
On October 20th, Hilton traveled to Dubai and India to promote her Ruby Rush fragrance, timed with its launch in Mumbai. (And Mumbai is a hot spot for beauty brands—Anastasia Beverly Hills recently opened a store there, Grazia reports.)
Hilton made an appearance at the Phoenix Palladium in Mumbai for a party and "meet and greet" hosted by distributor Baccarose and DJ Pierre Ravan.
Radio partner Radio One aired a special segment and contest announcements for shoppers on Parcos.com. The lucky winners met Hilton on the stage, and received a signed bottle of Ruby Rush.
Biju Antony, CEO & Executive Director, Baccarose Perfumes & Beauty Products Pvt. Ltd., comments, "Baccarose has been distributing & marketing Paris Hilton fragrances since 2018. The Rush Collection of fragrances has been a great success. We are looking forward to introducing Ruby Rush to our customers."
Ruby Rush is Hilton's 28th Fragrance
Ruby Rush is the 28th fragrance Hilton has launched with her long-time manufacturing and development partner, Parlux."The Ruby is revered as a symbol of success, passion and sensuality," the brand states. Hilton adds, "Red is the color of the root chakra that allows us to be grounded and connected to universal energies, which is totally hot."
Lori Singer, president of Parlux Ltd. adds, "We believe Ruby Rush is a sign of the times. People want to feel empowered, self-confident and positive."
The Bold Red Bottle—& Floral Fruity Scent
The bottle is encapsulated in the same silhouette shape as the other Rush frgarances—but in a stunning red hue.Firmenich Perfumer Gabriela Chelariu developed the floral fruity scent. It includes notes of Juicy Cherry, with Hibiscus Nectar, wrapped in Whipped Cream.
"Dewy Raspberry Blossoms, a bold Red Dahlia and fresh Waterlily evolve the fragrance with feminine allure and ruby intensity," the brand states. The fragrance dries down with sensual Sandalwood, rich Vanilla Bean, and Musks.
Chelariu says, "I was inspired to create a fragrance that felt like a celebration – a moment to embrace life and all of its vibrant color, specifically this bold and luscious red hue. I imagined Paris sipping a delicious, sparkling Cherry cocktail and used a variety of ingredients and accords... the color red can be felt throughout the fragrance."
Stay tuned for a look at Love Rush by Paris Hilton.
