Baby Dove Launches #BabySkin Advice Campaign

Baby Dove has a new TikTok campaign—#BabySkin Advice. The brand partnered with leading dermatologists and pediatricians to help parents in search of trusted products. 

Baby Dove is featuring the social series on its TikTok page @BabyDoveCare.

An expert will respond directly to recently posted videos by overwhelmed new parents.  

The pediatricians Baby Dove is partnering with are:

• Dr. Latanya Benjamin - MD, FAAD, FAAP, Pediatric Dermatologist, Board Certified & Fellowship Trained
• Dr. Amna Husain – MD, IBCLC, Pediatrician, Mother & Lactation Consultant
• Dr. Lindsey Zubritsky - MD, FAAD & Board-Certified Dermatologist

"At Baby Dove, care is at the heart of everything we do - from arming parents with gentle products that care for baby's delicate skin, to supporting new parents as they embark on this exciting journey," says

Neha Minj, brand director and head of operations & engagement for Baby Dove, US, comments: "From our research, we uncovered that 4 out of 5 parents switch to the Baby Dove Rich Moisture Collection products when they try it. With expert advice, coupled with these products, we aim to give parents everything they need to care for their little one's delicate skin."

Baby Dove's Rich Moisture skin products include Rich Moisture Hypoallergenic Wash and Rich Moisture Hypoallergenic Lotion.

Dr. Amna Hussain, says, "I am excited to partner with Baby Dove to share my tips and tricks on baby skincare on an engaging platform like TikTok. I am here to help parents become more comfortable and feel equipped on this unique journey called parenthood."

The #BabySkin Advice series will run from February 28 through March.