03.02.23
Dove Men+Care, a Unilever brand, has debuted the Advanced Care Face + Body Cleansing range to help solve men's top skin concerns—beginning in the shower.
Recommended by board-certified dermatologists, the Advanced Care Face + Body Cleansing range works with skin to help naturally repair the skin barrier, rather than just cleanse like other products. The range is formulated with triple-action moisturizers that activate in the shower and infused with ingredients like aloe extract.
"We found 4 out of 5 men are interested in purchasing a product like Advanced Care, which shows women are no longer the only ones seeking advanced skincare solutions," said Brent Lukowski, Senior Brand Manager, Dove Men+Care at Unilever. "We hope men find an offering within Dove Men+Care Advanced Care Face + Body Cleansing collection that becomes their go-to. It's a brand they know and trust – and better addresses their specific preferences than gender-neutral or female-focused products that they see on-shelf."
Dove Men+Care Advanced Care Face + Body Cleansers hit shelves nationally starting in February at major retailers including Walmart, Target, CVS, and Walgreens.
Recommended by board-certified dermatologists, the Advanced Care Face + Body Cleansing range works with skin to help naturally repair the skin barrier, rather than just cleanse like other products. The range is formulated with triple-action moisturizers that activate in the shower and infused with ingredients like aloe extract.
Fulfilling Men’s Skincare Needs
Dove Men+Care created Advanced Care based on specific insights about men's skin composition and needs. For example, men produce double the amount of oil from their skin versus women and men have larger pores, which makes men's skin more prone to acne. Additionally, frequent shaving and rougher skin texture lead to increased dryness and irritation. The new Advanced Care collection is bringing clinically advanced products to retail shelves across America, offering men accessible solutions made for their specific skin concerns and preferences."We found 4 out of 5 men are interested in purchasing a product like Advanced Care, which shows women are no longer the only ones seeking advanced skincare solutions," said Brent Lukowski, Senior Brand Manager, Dove Men+Care at Unilever. "We hope men find an offering within Dove Men+Care Advanced Care Face + Body Cleansing collection that becomes their go-to. It's a brand they know and trust – and better addresses their specific preferences than gender-neutral or female-focused products that they see on-shelf."
The Products
Dove Men+Care’s Advanced Care range features three new variants:- Dove Men+Care Advanced Care Dry Repair – This gentle cleanser, infused with smooth shea butter, helps to hydrate and restore dry skin. It's formulated with the brand's most advanced moisturization system ever—attracting moisture to the skin even after use—and has a warm, masculine scent.
- Dove Men+Care Advanced Care Sensitive Calm – Infused with natural extract of aloe vera, this mild cleanser helps calm dry, irritated skin. It's formulated with active skin nourishers and a hypoallergenic fragrance.
- Dove Men+Care Advanced Care Acne Clear – A first-ever launch for the brand, Acne Clear is a gentle cleanser containing 1% salicylic acid. Paired with active nourishers and a minty, masculine scent, this cleanser penetrates pores to reduce and prevent the number of acne blemishes.
Dove Men+Care Advanced Care Face + Body Cleansers hit shelves nationally starting in February at major retailers including Walmart, Target, CVS, and Walgreens.
