Weekly Recap: Dove Speaks Out Against TikTok Filter, Living Proof Enters Metaverse & More

Here's your weekly recap—the most viewed news stories on our site for the week ended March 18, 2023.
 
Last week, the Dove Self-Esteem Project joined forces with actress Gabrielle Union to take a stand against unrealistic beauty standards, urging viewers to #TurnYourBack on the viral Bold Glamour filter on social media—which they say is harmful the self-esteem of young girls.
 
In other news, Sephora and TikTok, along with partner agency Digitas, partnered to launch the Sephora x TikTok Incubator Program. The program aims to help indie beauty brands create long-lasting partnerships with up-and-coming creators on TikTok.
 
Also, in partnership with experiential e-commerce platform, ByondXR, Living Proof entered the metaverse and launched a virtual store. The virtual store allows consumers to browse product offerings and brand heritage through a digitalized, immersive, and interactive online shopping experience.

Here are our top 10 most viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. Top 10 Haircare Brands in The World—Ranked by Cosmetify
 
3. WSGN & Coloro Name Apricot Crush as Color of The Year 2024

4. Ranking the Top Celebrity-Owned Beauty Brands Worldwide
 
5. Dove and Gabrielle Union Say ‘No’ To TikTok’s Bold Glamour Filter
 
6. Sephora & TikTok Partner to Connect Rising Beauty Brands with Content Creators
 
7. Top Beauty Brands in The World—Ranked by Cosmetify

8. Living Proof Enters Metaverse with Virtual Store
 
9. Cetaphil Launches AI Skin Analysis Tool
 
10. Natura &Co Shares Q4 And Full Year Financial Results
 
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
 
Have a great week!