Weekly Recap: Vegamour Drops Advertising Claims, Colgate-Palmolive Unveils Sustainable Tube & More

Here's your weekly recap—the most viewed news stories on our site for the week ended April 15, 2023.
 
Last week, Vegamour, a hair wellness company, voluntarily stopped advertising claims about its Gro Ageless Anti-Gray Hair Serum after the National Advertising Division (NAD) raised concerns about the truth and transparency of Vegamour's advertising practices.
 
In other news, Colgate-Palmolive announced plans to introduce a “modified cheaper” version of its recyclable toothpaste tube later this year. The company’s chief sustainability officer, Ann Tracy, confirmed that the replacement tube uses less plastic and is easier to ship.
 
Also, Ralph Lauren Fragrances expanded its Polo Earth Collection with three new fragrances—Polo Earth Antilles Vetiver, Polo Earth Moroccan Neroli, and Polo Earth Provencial Sage—and the bottles are refillable.

Here are our top 10 most viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. Vegamour Drops Certain Advertising Claims Prompted by NAD Review
 
3. Fenty Beauty & Ulta Beauty Visit Colleges To Help Students Get Shade Matched

4. Top 20 Most Successful Beauty Brands Of 2023—Ranked By Cosmetify
 
5. Colgate-Palmolive to Introduce Lighter & More Sustainable Toothpaste Tube
 
6. WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
 
7. MAC Revamps 'Back To MAC' Recycling Program

8. Ralph Lauren Launches 3 New Polo Earth Fragrances in Refillable Bottles
 
9. Ranking the Top Celebrity-Owned Beauty Brands Worldwide
 
10. Top 10 Haircare Brands in The World—Ranked by Cosmetify
 
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
 
Have a great week!