04.30.23
Cetaphil's cleansers and moisturizers will be an integral part of Lizzo's skin prep, courtesy of makeup artist Alexx Mayo, for her upcoming "Special" tour.
The new partnership is Cetaphil's latest beauty initiative under its "We Do Skin. You Do You" campaign.
Through this sponsorship, as well as several other beauty influencers and expert partnerships and activations, Cetaphil aims to empower those with sensitive skin to make skin preparation the first, and most important, step in their beauty routine.
Mayo comments, "This partnership with Cetaphil comes so naturally as skincare and makeup go hand in hand. Applying makeup for one of my artists on an international tour means factoring in countless sweaty rehearsals, performances in different climates, and dramatic looks that need to hold up on a jumbotron. These demands can wreak havoc on the skin."
Mayo adds, "I've always been a fan of Cetaphil because their gentle formulas work wonders on my skin, so recommending it to Lizzo for skin prep and ongoing maintenance was a no-brainer."
Cetaphil's range of cleansers and moisturizers help to defend against five signs of skin sensitivity: dryness, irritation, roughness, tightness and a weakened skin barrier.
"Research is at the foundation of everything we do at Cetaphil and that starts with understanding the symptoms and triggers of sensitive skin," says Matthew Meckfessel, PhD, Director, Medical Affairs. "Cosmetics are a main trigger of sensitive skin due to the regular and sometimes abrasive usage. Hydrating the skin barrier and cleansing with a gentle cleanser may help minimize irritation and create a better foundation for makeup to be applied."
Cetaphil's cleansers and moisturizers contain ingredients such as glycerin, panthenol, and niacinamide to ensure a protected skin barrier, ultimately allowing for color cosmetics to apply more evenly and have longer wear.
