08.10.23
Grammy-winning musician, actress and entrepreneur Ariana Grande has unveiled her new fragrance, Cloud Pink—the latest addition to her award-winning fragrance collection.
Grande's global success in fragrance has been exceptional, with no shortage of accolades. The franchise boasts awards and nominations in multiple countries for Fragrance of the Year and Media Campaign of the Year across many of her fragrance brands. Other fragrances from Grande include Thank You, Next, R.E.M. and God is a Woman.
The launch of Cloud Pink introduces a new chapter to the multihyphenate's collection. Ethereal and modern, Cloud Pink is inspired by Grande’s optimism and confidence. According to the brand, the campaign is perhaps her most personal yet, showcasing Grande's evolution as an artist and woman.
"I can't begin to describe how excited I am to launch Cloud Pink" says Grande. "Cloud is a fragrance that will always be so close to my heart, and I thank my fans for showing it so much overwhelming love all of these years. Developing a new fragrance under this fan favorite franchise was daunting at first, but I really do think that we've created the perfect sister scent to the original Cloud.”
The journey begins with a velvety blend of rich berries and sparkling fruit while the delicate floralcy of vanilla orchid and blush ambrette wrap the user in an embrace of feathery, cotton-like clouds. The impression, a warm blend of addictive, skin-sensual musk and amber woods, indulges the senses.
"I continue to be amazed by Ariana's unmatched creative reach, especially with the launch of Cloud Pink," says Tony Bajaj, CEO of LUXE Brands. "Over time Ariana has curated a range of high-quality fragrances with longevity and broad appeal – establishing a true pillar in the industry. It's a testament to her personalized approach to perfume design. LUXE Brands is honored to once again partner with such an influential icon."
Cloud Pink launches exclusively on Ulta Beauty’s website on 8/13 and will be available in Ulta Beauty stores nationwide starting 8/20.
Grande's global success in fragrance has been exceptional, with no shortage of accolades. The franchise boasts awards and nominations in multiple countries for Fragrance of the Year and Media Campaign of the Year across many of her fragrance brands. Other fragrances from Grande include Thank You, Next, R.E.M. and God is a Woman.
The launch of Cloud Pink introduces a new chapter to the multihyphenate's collection. Ethereal and modern, Cloud Pink is inspired by Grande’s optimism and confidence. According to the brand, the campaign is perhaps her most personal yet, showcasing Grande's evolution as an artist and woman.
"I can't begin to describe how excited I am to launch Cloud Pink" says Grande. "Cloud is a fragrance that will always be so close to my heart, and I thank my fans for showing it so much overwhelming love all of these years. Developing a new fragrance under this fan favorite franchise was daunting at first, but I really do think that we've created the perfect sister scent to the original Cloud.”
@arianagrande Cloud Pink coming August 13th to ulta.com ☁️ @Ulta Beauty ♬ original sound - arianagrande
The Fragrance
Created by Firmenich's Clement Gavarry, Cloud Pink is a sensual blend of ambery woods, magenta moss, and a touch of sweetened praline.The journey begins with a velvety blend of rich berries and sparkling fruit while the delicate floralcy of vanilla orchid and blush ambrette wrap the user in an embrace of feathery, cotton-like clouds. The impression, a warm blend of addictive, skin-sensual musk and amber woods, indulges the senses.
"I continue to be amazed by Ariana's unmatched creative reach, especially with the launch of Cloud Pink," says Tony Bajaj, CEO of LUXE Brands. "Over time Ariana has curated a range of high-quality fragrances with longevity and broad appeal – establishing a true pillar in the industry. It's a testament to her personalized approach to perfume design. LUXE Brands is honored to once again partner with such an influential icon."
The Packaging
The Cloud Pink design reimagines the original Cloud design in shades of pink. The sleek bottle design illuminates in soft yet bright pink while resting in a white puffy cloud base. The carton design brings drama and boldness with a combination of metallic and satin finishes. The Cloud symbol carries throughout the design, reinforcing “the digital world that connects us all.”Cloud Pink launches exclusively on Ulta Beauty’s website on 8/13 and will be available in Ulta Beauty stores nationwide starting 8/20.
