08.21.23
Today, Dove has announced the Dove Nature Regeneration Project—the Unilever brand's latest initiative to protect nature and tackle climate change.
In partnership with the Rimba Collective, the beauty brand will help protect and restore 123,000 acres of rainforest in Southeast Asia over five years. The area is 8 times the size of Manhattan. Known for its social and environmental initiatives, Dove recently spoke out against TikTok's Glamour filter.
Rainforests cover approximately 8% of the word's land surface and contain over half of Earth's animal and plant specie, playing a practical role in climate change mitigation by absorbing carbon dioxide and releasing oxygen to stabilise the Earth's climate.
The Dove Nature Regeneration Project, funded through Unilever's Climate & Nature Fund, will support projects that protect rainforests, restore rainforest ecosystems, and tackle climate change.
The Rimba Collective, an initiative by Lestari Capital, launched in 2021. It has been working hard to accelerate forest protection and restoration in Southeast Asia through long-term partnerships with leading global consumer goods companies—and Dove is its latest recruit. There are currently seven projects in the area within the Rimba Collective that are managed by on-the-ground project operators working directly with NGOs, local communities, and governments. Each project is designed to deliver positive ecosystem outcomes over 30 years.
Dove says it is committed to creating beauty products that deliver the best possible care for hair and skin, delivered in ways that minimize their impact on nature. For years, Dove has progressed the conversation around beauty, setting new standards for how the industry at large should behave. This includes continuously working on ways to protect nature's real beauty.
Packaging at Walmart will Help Promote the Initiative
Walmart will support the Dove Nature Regeneration Project with multiple planned interactions digitally and on pack.The campaign features imagery that draws parallels between the beauty of skin to the beauty of nature, appearing in-store, on .com, and across social media.
As part of the campaign, Dove debuted a dedicated AR feature, accessible via QR Code in-store, that superimposes the rainforest and wildlife into the shopper's in-store and at-home experience. Through these multiple touchpoints, Dove and Walmart will help remind customers why it is so important to protect and restore precious natural resources.
Firdaous El Honsali, global vice president of external communications and sustainability at Dove says, "At Dove, we believe beauty should make our world more beautiful, not less. But the beauty of nature is at risk, and climate change remains one of the biggest challenges we face. As a global brand used by millions, our scale demands that we act urgently to protect nature and play a critical role in the effort to stop climate change."
He continues, "If we don't keep pushing for change, we will continue to see behaviour that drives deforestation, damages the land and soil we depend on, releases harmful carbon into our atmosphere, and pollutes the waterways that give us life. We need meaningful, decisive action to restore nature's real beauty. The Dove Nature Regeneration Project is just one step we are taking as we strive to care for nature like we care for ourselves. We know our work is not done and we will not stop reducing our impact."
Jane Ewing, senior vice president of sustainability at Walmart, says, "We are proud to collaborate with Dove as the exclusive retailer for the Nature Regeneration Project. Like Dove, Walmart shares a commitment to regeneration. This collaboration supports our goal to help protect, more sustainably manage, or restore at least 50 million acres of land and 1 million square miles of ocean by 2030 while helping make the everyday choice the more sustainable choice for customers"
Ewing adds, "We commend Dove for building this holistic program by putting people and planet at the center of its brand and offering customers a simple, accessible way to participate in building a more regenerative future."
