Cosmetify released its 2024 Cosmetify index, highlighting the biggest beauty brands on the rise for 2024. 
 
Bubble Skincare ranks number one with a 2,872% increase in searches, rising from 131,700 to 3.9 million. In the last year, the brand has been hugely popular on TikTok, with over 16 million likes. 
 
Byoma searches rose from 295,400 to 3.9 million, a 1,209% increase. This brand focuses on products designed to be gentler on your skin barrier, with fewer harmful ingredients. 
 
Qure Skincare, searches went up by 569%, from 11,080 to 77,100. Qure offers LED skincare masks for acne, wrinkles, and more. 

Top 10 Brands on the Rise 

1. Bubble Skincare
 
2. Byoma
 
3. Qure Skincare
 
4. Hello Klean
 
5. HiSmile
 
6. Sol de Janeiro
 
7. Liz Earle
 
8. Glow Recipe
 
9. Drunk Elephant
 
10. Luna Daily
 
The 2024 Cosmetify Index also identified:

• Oh K! was the most searched brand in the last year with 73.4 million searches.
• Huda Beauty has twice as many Instagram followers as any other brand at 54.1 million.
• Sol de Janeiro has the best engagement rate on Instagram.
• Sephora had the highest organic search traffic at 16,100,000 and an Instagram following of 22.1 million.

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