07.01.24
Avon's beauty products including all its cosmetics and personal care products, have received the Leaping Bunny stamp of approval under the Cruelty Free International Leaping Bunny Program.
The first Avon products, including Fragrance, Avon Care, and Anew, received Leaping Bunny approval in the summer of 2023, with ongoing work to include all categories.
The company took a phased approach to screen over 8,000 raw materials and engaged suppliers for over 4,000 raw materials.
Michelle Thew, Cruelty-Free International CEO, commented:
“It’s been an amazing journey for Avon to receive Leaping Bunny approval and I am delighted that its entire range of products are now confirmed as cruelty-free. It has been really exciting to work with Avon to help end animal testing and to welcome such a global brand and household name fully into the Leaping Bunny family. I look forward to our continued partnership to help end animal testing.”
This program is the globally recognized gold standard for cruelty-free products, and global beauty brand Avon’s approval comes as part of its partnership with Cruelty Free International which was first announced in July 2023.
Leaping Bunny has seen a 111% increase in brands enquiring about approval in recent years, demonstrating that global consumer demand for cruelty-free brands is driving change.
Kristof Neirynck, Avon CEO, added:
“After three decades of working toward ending animal testing for cosmetics, we’re proud to reach this milestone and become Leaping Bunny approved. This achievement reflects our belief that beauty should be cruelty-free across the board, and our long-standing commitment to make the world a better place for all.”
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