07.16.24
The Estée Lauder Companies has announced the third edition of Beauty&You India. It has been created by ELC’s New Incubation Ventures (NIV) in partnership with India’s beauty and lifestyle retailer – NYKAA.
The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process.
The applicant pool has doubled in size since the program’s first edition in 2022, to the second edition in 2023. This growth has significantly enhanced the visibility and opportunities for the winners, underscoring the program's positive impact.
The 2024 program builds on the success of previous years with the theme of Supercharged Futures.
Beauty&You India 2024 is seeking applicants from companies with social initiatives that enhance the lives of their communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients, or solutions that address existing challenges for Indian beauty consumers while driving innovation across Skincare, Makeup, Hair Care, and Fragrance categories.
Shana Randhava, Senior Vice President, New Incubation Ventures, ELC, commented,
“India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape, and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth. The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey.”
This year, winners will have access to the Beauty&You India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, Founder & Chief Executive Officer, NYKAA; Sabyasachi Mukherjee, Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited.
This opportunity is designed to provide the winners with insights and mentorship from these experts.
2024 Beauty&You India judge Katrina Kaif, Actor and Co-Founder of Kay Beauty, said,
"Participating in Beauty&You India since its first edition has been an immensely rewarding experience, particularly in seeing its transformative impact on the Indian beauty industry. The program enhances the trajectory of emerging brands by providing a platform that fosters growth, innovation, and visibility."
The following prizes are open to founders, companies, and creatives meeting specific application criteria. The following awards will be presented across categories in Skincare, Makeup, Hair Care, Personal Fragrance, and Home Fragrance:
- IMAGINE: Pre-Launch Beauty Concepts
- GROW: In-Market Beauty Concepts
- CREATE: The Next Generation of Creative Talent (photographers, filmmakers, etc.) Submitting Work Around the Theme of ‘Supercharged Futures’
Beauty&You India 2024 will also provide award recipients with financial support (a prize pool up to 4 Core or $500k), distribution channel access, mentorship, and access to research and innovation resources.
Anchit Nayar, Executive Director & CEO, NYKAA Beauty, commented,
"The global recognition of India’s potential as both a powerful consumer market and entrepreneurial hub is more evident now than ever before. NYKAA is proud to be a part of nurturing this ecosystem. In its third edition, BEAUTY&YOU India is more than just a platform — it's a gateway for Indian entrepreneurs to showcase their creativity and rigor on a global stage and we are excited to be part of their future.”
Applications are open from July 16, 2024, to August 29, 2024. Winners will be announced on November 16, 2024, at a live event in Goa.
This year’s judges include:
- Shana Randhava: Senior Vice President, New Incubation Ventures, The Estée Lauder Companies
- Anchit Nayar: Executive Director & CEO, NYKAA Beauty
- Katrina Kaif: Actor and Co-Founder, Kay Beauty
- Gaurav Gupta: Couturier, Artist and Designer
- Anaita Shroff Adajania: Stylist, Creative Director & Founder, Style Cell
- Samrath Bedi: Executive Director, Forest Essentials
- Diipa Büller-Khosla: Founder, indē wild
- Sandhya Devanathan: Vice President & Head – India, Meta
- Rohan Vaziralli: General Manager, ELCA Cosmetics Private Limited
- Jaffrey Zaman: Managing Director, Intercos India Private Limited
- Gianandrea Ferrari: CEO, Intercos Europe, Middle East & India
- Sumit Bhasin: Senior Vice President, Global Fragrance Innovation, Product Development & R&D, The Estée Lauder Companies
- Dr. Jaishree Sharad: Celebrated Cosmetic Dermatologist, author and TEDx Speaker
- Shruti Chandra: Vice President, Invest India and Vice Chair, Women Empowerment, Europe India Council for Business and Industry (EICBI)
- Rochelle Pinto: Head of Editorial Content, Vogue India
- Sujata Assomull: Contributing Editor, Vogue Business
- Deepica Mutyala: Founder and CEO, Live Tinted
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