10.15.24
ZitSticka, a brand that markets acne and blemish solutions, is debuting new packaging—with brightly colored cartons. The new look aims to catch the consumer's eye on social media and store shelves.
The goal for the rebrand was to enhance the consumer experience "by making the journey to clear skin not only effective but enjoyable," ZitSticka states.
The new look is being introduced at Target stores nationwide, beginning with four SKUs—Killa, Killa Extra Strength, Goo Getter, and Undercover.
The new packaging features color-blocking and cohesive neon accents to make it easier for consumers to know which patch to use based on "the stage of their zit," the company explains. The design also enables the consumer to quickly identify the product's benefits at a glance, due to prominent key ingredients displayed directly beneath the product names.
Trish Kozlak, head of retail at Essor, the company that owns ZitSticka, comments, "We are dedicated to celebrating the uniqueness of real skin and embracing authenticity, and just like our bright and bold look which confidently stands out in the acne care aisle, we aim to inspire confidence for consumers to feel comfortable in their own skin." Essor also owns Boka, Puracy, and other health, wellness, and lifestyle brands.
The brand will highlight its new packaging when ZitSticka tests guerrilla marketing strategies nationwide across college campuses later this month.
The goal for the rebrand was to enhance the consumer experience "by making the journey to clear skin not only effective but enjoyable," ZitSticka states.
The new look is being introduced at Target stores nationwide, beginning with four SKUs—Killa, Killa Extra Strength, Goo Getter, and Undercover.
The new packaging features color-blocking and cohesive neon accents to make it easier for consumers to know which patch to use based on "the stage of their zit," the company explains. The design also enables the consumer to quickly identify the product's benefits at a glance, due to prominent key ingredients displayed directly beneath the product names.
Trish Kozlak, head of retail at Essor, the company that owns ZitSticka, comments, "We are dedicated to celebrating the uniqueness of real skin and embracing authenticity, and just like our bright and bold look which confidently stands out in the acne care aisle, we aim to inspire confidence for consumers to feel comfortable in their own skin." Essor also owns Boka, Puracy, and other health, wellness, and lifestyle brands.
The brand will highlight its new packaging when ZitSticka tests guerrilla marketing strategies nationwide across college campuses later this month.
