12.03.24
Interparfums SA has partnered with the high-end youth streetwear brand Off-White to develop fragrance and cosmetic products. Interparfumes has obtained all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products.
Commercialization of developed products will launch after an existing licensing agreement that will expire on December 31, 2025.
Off-White was founded in 2012 by the late designer Virgil Abloh. Abloh sought to establish a brand with a universal design language that was artistic, disruptive, and reflective of concepts explored in youth culture.
Jean Madar, Chairman & Chief Executive Officer of Interparfums noted,
“Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the brand’s unique positioning, not to mention Virgil Abloh’s impressive creative legacy. This brand will help us explore new openings for fragrances in the luxury sector.”
Commercialization of developed products will launch after an existing licensing agreement that will expire on December 31, 2025.
Off-White was founded in 2012 by the late designer Virgil Abloh. Abloh sought to establish a brand with a universal design language that was artistic, disruptive, and reflective of concepts explored in youth culture.
Jean Madar, Chairman & Chief Executive Officer of Interparfums noted,
“Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the brand’s unique positioning, not to mention Virgil Abloh’s impressive creative legacy. This brand will help us explore new openings for fragrances in the luxury sector.”
