La Prairie

Gladel

Peter Gladel has been appointed vice president, global brand marketing, a newly created position, at La Prairie. He is responsible for strategic marketing, brand development and consistent messaging for La Prairie on a global level. Prior to joining La Prairie in 2003, Gladel held various marketing positions with L’Oréal and Coty Beauty.

Jeanne Chinard is now global creative director at La Prairie, also a newly created position. Chinard is responsible for creating, communicating, and implementing the overall creative strategy, direction and vision of the brand. She previously held positions at Ayer, Young & Rubicam and The Estée Lauder Companies.

Belinda Schwart was named director, creative operations, reporting directly to Chinard. Schwart is responsible for managing art, graphics, copy and promotional material projects. She most recently oversaw North America sales operations marketing for Clinique.

Sandy Cordero has been named director, operational marketing. In this role, Cordero will build and implement strategies to meet the corporate objectives for sales goals and operational efficiencies. Cordero joins La Prairie after 20 years with The Estée Lauder Companies.

Raychel Wade has assumed the role of global color ambassador for La Prairie.  Since Fall 2009, she has been acting as the North America color ambassador for the brand, collaborating on color collections, traveling nationwide for in-store appearances and functioning as the brand’s color authority for media.