Slideshows

Slideshow: CEW’s Product Demo 2016

Trends spotted include Nude, Beachy, Basic Black and Multi-Tasking

Votre Vu Lips & Hands

Votre Vu Lips & Hands, on display at CEW's Product Demo 2016.

Urban Decay's Naked Palette

Urban Decay's Smoky and Naked Palettes on display at CEW's Product Demo 2016. The brand's Smoky Palette follows on its Naked success.

Zoya's Naked Manicure

Zoya's Naked Manicure on display at CEW's Product Demo 2016 - the brand captures the 'Nude' trend.

Erasa XEP 30

Erasa XEP 30, on display at CEW's Product Demo 2016. The brand was handing out erasers to show how it makes fine lines vanish.

Bumble & Bumble Surf Spray

Bumble & Bumble Surf Spray on display at CEW's Product Demo 2016. The product's name, and bottle design, may make you think of crashing waves.

BeachWaver Pro

BeachWaver Pro is one of the beauty tools in the running this year for a CEW Award, and was on display at the Product Demo 2016. It puts a spin on making curls, with a left, right and go button for total control.

John Frieda's Beach Blonde Sea Waves

John Frieda's Beach Blonde Sea Waves, on display at CEW's Product Demo 2016. The product is a watery sea salt spray, to create tousled hairstyles.

lilah b

lilah b makeup at CEW's Product Demo 2016. The brand's white-coated zamac compacts look like finely smoothed pebbles found on the beach.

St. Tropez In-Shower Tanning Lotion

St. Tropez In-Shower Tanning Lotion at CEW's Product Demo 2016. The product lets you tan in the shower.

Kopari

Kopari Skin Care, on display at CEW's Product Demo 2016. The brand relayed its “Coconut Beauty Lifestyle.”

Korres Black Pine Sleeping Oil

Korres Black Pine Sleeping Oil on display at CEW's Product Demo 2016. It promises a brighter complexion upon awakening.

Origins Clear Improvement Active Charcoal Mask

Origins Clear Improvement Active Charcoal Mask on display at CEW's Product Demo 2016. The mask relies on carbon to clear pores.

YesTo Tomatoes

The Yes To table at CEW's Product Demo 2016. Yes To’s black packaging highlights the juicy red tomatoes pictured.

Weleda Skin Food

Weleda Skin Food was one of the many brands at CEW's Product Demo 2016. Weleda’s multitasker celebrates 90 years with a new, green package.

By Jamie Matusow, Editor-in-Chief 03.08.16

Cosmetic Executive Women (CEW) held its annual Product Demo on February 14th, 2016 - and it's called "the longest beauty counter in the world."

See a few highlights in the slideshow above.

Trends included nude colors for makeup, beachy looks for hair, basic black packaging and skin care products formulated for multi-tasking. The brands that are in the running for a CEW Product of the Year award include Urban Decay, Zoya, Erasa, John Frieda, bumble+bumble, lilah b, Kopari, St. Tropez, Korres, Origins, YesTO, Votre Vu, and Weleda.

See the full story about the event here - in our Online Exclusive: CEW Product Demo Points to Cosmetic Trends