Bergdorf Goodman is the latest retailer to embrace the Korean beauty craze with a new in-store pop-up shop by Peach & Lily that will be at its flagship location in NYC through Spring 2018.
Peach & Lily’s founder Alicia Yoon is an esthetician and expert on the latest K-beauty trends and innovations. She travels to Korea every other month to walk the streets, talk to locals, and meet with top R&D labs to discuss the newest must-have Korean skincare products.
Bergdorf Goodman recruited Yoon to choose five brands for the in-store experience, four of which are only available on Peach & Lily’s website and will be in-store exclusives for the retailer.
The 5 K-beauty brands featured at Bergdorf Goodman are Femmue, Eco Your Skin, Abib, Jungsaemmool and Atoclassic. Learn more about them in the slideshow above - and see each brands’ packaging.